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New iVillage Study Reveals That Majority of Women 18-34 Go Online First With Health Questions - Before Turning to Their Doctor or Other Family Members
Date:3/17/2010

82% of Women Say They Are Uncomfortable Discussing Health Concerns With Friends and Family

NEW YORK, March 18 /PRNewswire/ -- iVillage today announced the results of a new online survey conducted in February on its behalf by Harris Interactive®, which illustrates how heavily online women(1) rely on the Internet as a health resource – before turning to a family member or visiting a doctor. The survey findings were unveiled by Jennifer Barrett, Health Editor for iVillage, and coincide with the launch of iVillage.com/Health.

Anonymous peer networking and sharing common experiences is what drives women online for health matters, with 4 out of 5 (82%) saying there are reasons to feel uncomfortable when discussing health concerns or questions with friends or family members. Over half of women (59%) said that discussing health concerns with people they know can be embarrassing.

The study shows that the Internet is often women's first destination for insights and solutions for everyday health questions.


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