New head-to-head clinical studies reveal Reach Ultraclean toothbrush and floss deliver superior plaque removal compared to leading competitiv...( MORRIS PLAINS N.J. April 6 2009 New...),Health

MORRIS PLAINS, N.J., April 6, 2009 New head-to-head clinical trial results demonstrate that REACH ULTRACLEAN Toothbrush and Floss deliver superior plaque removal. The five studies conducted by Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc., and presented today during the 87th General Session and Exhibition of the International Association for Dental Research in Miami collectively found:

• REACH ULTRACLEAN Floss removes up to two times more plaque than Glide* floss products. ⁱ
• REACH ULTRACLEAN Toothbrush removes more plaque and provides improved gum health versus the Colgate 360** toothbrush. The REACH ULTRACLEAN Toothbrush also removes up to 90 percent of plaque in places that are hard to reach.ⁱⁱ

"The results of the clinical trials for the REACH ULTRACLEAN Toothbrush and Floss help set a new standard for the oral care tools patients use in the fight against plaque," said Sylvia Santos, RDH, MS, Associate Director, R&D, Johnson & Johnson Consumer & Personal Products Worldwide, Division of Johnson & Johnson Consumer Companies, Inc. "Through innovative design and unmatched cleaning technology, we continue to help patients achieve cleaner, healthier mouths."

About the Clinical Studies

Four randomized, observer-blind, three-way crossover and controlled studies were conducted for the REACH ULTRACLEAN Floss to determine dental plaque removal efficacy by flossing. The results demonstrate that REACH ULTRACLEAN Floss removes up to two times more interproximal plaque than Crest Glide Original Mint, Crest Glide Deep Clean, Crest Glide Whitening Plus Scope, Crest Glide Comfort Plus and Crest Glide Shred Guard. Subjects received a pre-flossing plaque examinationⁱⁱⁱ by a trained dental examiner and were randomly assigned to a sequence of treatments. Surrogate flossing was performed by a trained dental hygienist and post-flossing plaque assessments were conduc
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