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New findings shed light on why smokers struggle to quit
Date:1/5/2009

to help people quit, this emphasizes the need to do more than tell people to resist temptation. We also have to help them break that habitual response."

New treatment options at Duke are aiming to do just that. One area of research is focusing on the use of a nicotine patch prior to quitting smoking.

In previously published research, Jed Rose, Director of the Duke Center for Nicotine and Smoking Cessation Research and co-author of this paper as well, showed that wearing the patch and smoking a cigarette with no nicotine proved successful at breaking the learned behavior. "The smoking behavior is not reinforced because the act of smoking is not leading them to get the nicotine," Rose said. "Doing this before people actually quit helps them break the habit so they start smoking less. We're seeing people quit longer this way."


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Contact: Debbe Geiger
Debbe.Geiger@duke.edu
919-660-9461
Duke University Medical Center
Source:Eurekalert

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