Navigation Links
New eBook Helps Senior Care Suppliers Stand Out in Fast-Growing Marketplace
Date:1/19/2009

CAPITOLA, Calif., Jan. 19 /PRNewswire/ -- The senior care marketplace is booming, and so is the demand for products and services relating to the care of older Americans. In response, SeniorCareMarketer.com has released a new eBook designed to help suppliers reach buyers and stand apart from the competition.

The complimentary eBook -- titled "How to Reach and Engage Buyers of Senior Care Products and Convert Them to Leads" -- is authored by Mark Willaman, founder of Fisher Vista, LLC, and SeniorCareMarketer.com. Willaman draws from nearly 20 years of expertise to help readers achieve increased publicity, web site traffic, improved SEO and greater sales leads.

"Increasing numbers of companies are entering the senior care market, ranging from medical supply firms to assisted living," said Willaman. "Yet many senior care suppliers are unprepared for the competition they will soon face. The challenge is to deliver a targeted message to each potential purchasing influencer without breaking the bank."

Chapters focus on the following topics: "Strategy, Messaging and the Search-Optimized Marketing Website," "Promotion," "Integration with Other Marketing Activities" and "Content. Content. Content." Webinars, blogs, advertising, social networking and events are also covered, and the eBook concludes with a sample six-month marketing plan.

    Two key challenges are identified:
    *  The need to reach purchasing influencers such as family caregivers,
       medical doctors, nurses, homecare agencies, hospitals, geriatric care
       managers, pharmacists, assisted living facilities, social service
       agencies, physical therapists, financial planners and even seniors
       themselves.
    *  Standing out in an increasingly-crowded marketplace. Willaman noted
       that many vendors view marketing as a luxury, and pay for sporadic
       marketing campaigns only when they have a few extra dollars in their
       budget.

"Many locally-owned companies who once enjoyed a near monopoly in their area are waking up to find competition, often from companies or franchises based out of state with significant marketing budgets," he added. "Suddenly, what worked yesterday no longer works as effectively and the little things like a quality web site begin to make a big difference."

The complimentary eBook is available for download at http://www.seniorcaremarketer.com/ebook or http://www.seniorcaremarketer.com/

About Fisher Vista, LLC

Fisher Vista, LLC (http://www.fishervista.com) is a marketing and information services firm focusing on the senior care and human capital industries. The company's flagship product is HRmarketer.com, the No. 1 online marketing and PR service in the human resources industry, and Senior Care Marketer (http://www.SeniorCareMarketer.com). Both help service providers get noticed and get sales leads through increased publicity, website traffic and improved search engine rankings.


'/>"/>
SOURCE Fisher Vista, LLC
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Facebook Flack Regarding Breastfeeding Mothers
2. Healthcarebluebook.com: New Web Site Teaches How to Price Shop
3. New Guidebook Published for Improving B2B Sales Results in 90 Days or Less Through Kaizen Events
4. Vitals Launches Free eBook to Help Consumers Find "Dr. Right"
5. Vitals Launches Free eBook to Help Consumers Find Dr. Right
6. Meditative Movements(TM), State-of-the-Art Fitness Guidebook, Now Available
7. New Faces on Facebook(R): ADHD Moms Online Community Offers Tools for Moms of Children with ADHD
8. Photos: MIKE AND IKE(R) Lemonade Blends(TM) and Alexs Lemonade Stand Foundation Join facebook(R)
9. Marc Andreessen Joins Facebook Board of Directors
10. Fathers Day is Almost Here: Two Pediatric Nurses, Moms, Offer Practical Guidebook & DVD for New Dads
11. New Facebook Application for Effective Goal and Project Management
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... Shelton, CT (PRWEB) , ... October 13, 2017 , ... ... and long-term care services, staged a mock evacuation of the facility as part of ... Department, Shelton Fire Department, Echo Hose EMS and Shelton City Emergency Manager, as well ...
(Date:10/13/2017)... NY (PRWEB) , ... October 13, 2017 , ... Ellevate ... people in business to advocate for action towards gender equality at their inaugural Summit ... from around the globe, and reached a social audience of over 3 million. To ...
(Date:10/13/2017)... ... ... Talented host, actor Rob Lowe, is introducing a segment ... of "Success Files," which is an award-winning educational program broadcasted on PBS Member ... with passion and integrity. , Sciatica occurs when the sciatic nerve in the ...
(Date:10/13/2017)... ... October 13, 2017 , ... “America On The Brink”: the Christian ... On The Brink” is the creation of published author, William Nowers. Captain Nowers ... a WWII veteran, he spent thirty years in the Navy. Following his career ...
(Date:10/12/2017)... ... October 12, 2017 , ... Planet Fitness, one of the largest ... its plans to open a flagship location in Covington, LA at 401 N. U.S. ... Go store next to Office Depot in the Holiday Square shopping center. Its location ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... 2017 The Rebound mobile app is poised to ... the tide of prescription drug addiction. The app empowers users ... and stepping down their dosage in a safe, controlled manner ... 2017; the first 100,000 people to sign up will enjoy ... ...
(Date:9/27/2017)... their devotion to personalized service, SMP Pharmacy Solutions announces their ... South Florida Business Journal,s 50 Fastest-Growing Companies, and listed for ... specialty pharmacy has found its niche.  To that end, the ... by SFBJ as the 2017 Power Leader in Health Care. ... award in October, Bardisa said of the three achievements, "It,s ...
(Date:9/25/2017)... R.I. , Sept. 25, 2017  EpiVax, ... assessment, vaccine design, and immune-engineering today announced the ... on the development of personalized therapeutic cancer vaccines. ... has provided exclusive access to enabling technologies to ... Eng., MBA will lead EpiVax Oncology as Chief ...
Breaking Medicine Technology: