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New e.p.t.(R)/BabyCenter(R) Fertility Report Reveals 70 Percent of Moms Want Tighter Regulation on In-Vitro Fertilization
Date:7/20/2009

SKILLMAN, N.J., July 20 /PRNewswire/ -- The pop culture phenomenon of mother of octuplets Nadya Suleman and "Jon & Kate Plus 8" has American families buzzing about the morality of multiple births, conceived by in-vitro fertilization (IVF). The recent e.p.t((R)) /BabyCenter((R)) Fertility Report* found that 7 out of 10 moms and expectant mothers surveyed believe that public visibility of large families and multiple births are giving people a glamorized view of raising children. These women want tougher regulations on IVF, stating "there needs to be an authority such as a doctor, psychiatrist, social worker, or counselor that makes practical decisions when it comes to fertility treatments."

"The e.p.t((R)) /BabyCenter((R)) Fertility Report is significant because it captures so many of the emotions women feel about their own fertility, as well as their excitement to start a family," says Amanda Trautmann, Brand Manager for the e.p.t((R) )brand. "As the brand leader in the home pregnancy test category, we are committed to providing women with the confidence they need to make clear decisions about their fertility, by offering the most accurate pregnancy tests available on the market."

Surprisingly, many of the women surveyed (39 percent) believe Angelina Jolie, with a total of six children, is the celebrity that most closely fits their idea of how to build a family. In addition, 65 percent of the women surveyed watch reality television programs that give advice on child rearing and 37 percent say these shows provide helpful tips for their families.

"While the media has been saturated with controversy surrounding multiple births, it is important that women make informed and well-educated decisions," said Linda Murray, Editor-in-Chief, BabyCenter.com.. "Seventy-three percent of the women surveyed say the media coverage has not affected their views on their own fertility, however the report does show that moms today have very clear opinions about the fertility options available today. We encourage moms to discuss any questions or concerns directly with their physician."

The special report also shows that America's moms are concerned that some parents may not be ready to have children. According to the survey, 25 percent of BabyCenter((R)) moms believe doctors should be held responsible for fertility patients that could be deemed "unfit" parents. However, about a quarter of the women surveyed also said that it's not the doctor's job to evaluate their patient's capacity for parenting. In addition, half of the moms surveyed think people are fit to become parents at any age, while the other half believes if people become parents after age 45, it is not good for their children. Single mothers should also face tougher scrutiny when it comes to pursuing IVF, according to about half of the women surveyed in the report. They agree that single mothers should be held to a higher standard in terms of both economic stability and emotional well-being.

While many parenting concerns were revealed in the survey, the data also unveiled truths about gender superstitions, such as if you lie down for awhile after sex, you'll have a boy (almost no one surveyed believed in these superstitions). The BabyCenter((R)) moms and moms-to-be also agree (70 percent) that even if they could, they would not select embryos with pre-determined physical features.

Other major findings from the e.p.t((R)) /BabyCenter((R)) Fertility Report show:

  • One out of five women currently trying to conceive is experiencing difficulties
    • 67 percent are taking longer than expected, 37 percent experienced a miscarriage, 30 percent are using fertility treatments and 12 percent reported other reasons for having problems
  • Drugs are the most common treatment in the case of fertility issues (85 percent) followed by artificial insemination (31 percent), IVF (17 percent) and surgery (15 percent)
  • 97 percent of women actively trying to get pregnant are doing something to help nature along. Most are taking prenatal vitamins (53 percent), having sex every two days or more often (43 percent), using an online ovulation calculator (42 percent), or checking changes in their cervical mucus (40 percent)
  • The majority of BabyCenter((R)) women currently pregnant have taken at least one pregnancy test during the cycle they got pregnant and the results were clearly negative or positive for 91 percent of those surveyed
  • Almost half of the women were with their partner when they received a positive result from a pregnancy test. 44 percent were alone when they received the positive outcome
    • More than half of the new moms took at least one more pregnancy test to confirm the accuracy of the results

Women confirm that accuracy is the most important benefit to them when it comes to pregnancy test kit results. From the day of a woman's missed period, both e.p.t((R)) Analog and Digital sticks are over 99 percent accurate in detecting the hCG hormone levels that signal a woman is pregnant.

The makers of e.p.t((R)), the brand women trust most for accurate results in the home pregnancy test category, recommend women wait to test on - or after - the first day of their expected period to ensure this almost perfect level of accuracy.

For more information on pregnancy and pregnancy testing, visit www.testaccurately.com.

Methodology*

This survey was conducted on the BabyCenter.com website from May 18-24, 2009. A total of 1,095 responses were collected. The sample was composed of women trying to conceive, women currently pregnant and moms of young children. It included questions from the BabyCenter((R)) editorial team as well as questions from e.p.t((R))

About e.p.t((R))

The e.p.t((R)) brand, the brand women trust most for accurate results in the home pregnancy test category, has been proven through laboratory tests to be over 99 percent accurate at detecting hCG hormones from the day of a woman's missed period. e.p.t((R) )is a brand marketed by McNEIL-PPC, Inc.

About BabyCenter((R)) LLC

BabyCenter(R) is the Web's #1 global interactive parenting brand, reaching 78 percent of new and expecting moms online in the United States, and reaching 16 million parents monthly across 19 markets worldwide. BabyCenter, LLC operates www.babycenter.com, the largest online resource for expectant and new parents around the world, and has nurtured more than 100 million parents since its launch in 1997. BabyCenter(R) is available on the Internet in eight languages and has mobile applications available in English and Spanish. BabyCenter, LLC is based in San Francisco, California, and is a member of the Johnson & Johnson family of companies.

    Media Contact:

    Margo Donohue
    Johnson & Johnson
    917-679-6945
    margodono@gmail.com

    Dina Freeman
    BabyCenter
    310-433-1765
    Dina.freeman@babycenter.com


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SOURCE e.p.t
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