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New e.p.t.(R)/BabyCenter(R) Fertility Report Reveals 70 Percent of Moms Want Tighter Regulation on In-Vitro Fertilization
Date:7/20/2009

SKILLMAN, N.J., July 20 /PRNewswire/ -- The pop culture phenomenon of mother of octuplets Nadya Suleman and "Jon & Kate Plus 8" has American families buzzing about the morality of multiple births, conceived by in-vitro fertilization (IVF). The recent e.p.t((R)) /BabyCenter((R)) Fertility Report* found that 7 out of 10 moms and expectant mothers surveyed believe that public visibility of large families and multiple births are giving people a glamorized view of raising children. These women want tougher regulations on IVF, stating "there needs to be an authority such as a doctor, psychiatrist, social worker, or counselor that makes practical decisions when it comes to fertility treatments."

"The e.p.t((R)) /BabyCenter((R)) Fertility Report is significant because it captures so many of the emotions women feel about their own fertility, as well as their excitement to start a family," says Amanda Trautmann, Brand Manager for the e.p.t((R) )brand. "As the brand leader in the home pregnancy test category, we are committed to providing women with the confidence they need to make clear decisions about their fertility, by offering the most accurate pregnancy tests available on the market."

Surprisingly, many of the women surveyed (39 percent) believe Angelina Jolie, with a total of six children, is the celebrity that most closely fits their idea of how to build a family. In addition, 65 percent of the women surveyed watch reality television programs that give advice on child rearing and 37 percent say these shows provide helpful tips for their families.

"While the media has been saturated with controversy surrounding multiple births, it is important that women make informed and well-educated decisions," said Linda Murray, Editor-in-Chief, BabyCenter.com.. "Seventy-three percent of the women surveyed say the media coverage has not affected their views on t
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