New York City's World Product Centre Announces Initial Charte...(rketing. These companies are at the fo...),Health

"The development of World Product Centre provides a transparent, neutral location for healthcare providers to evaluate products and services from a variety of manufacturers and distributors," said Mark Rosenbaum, Chief Customer Officer for Cardinal Health. "In addition, World Product Centre will act as a collaboration catalyst for healthcare suppliers to stimulate innovation and address the cost and quality challenges of today's complex healthcare system."

Because of impending healthcare reform in the U.S., it is imperative that medical product suppliers and providers can find a neutral place to conduct business and collaborate, as well as develop "best practices" that will support innovation.

"We continue to hear from industry that sales and marketing activities are being regulated and they are looking for new approaches to ensure effective brand visibility and successful business development," said Strong. "A neutral platform offering visibility is at the heart of WPC's mission in one of the world's leading cities for business and medical education."

"Healthcare reform in the U.S. will require a transparent and open market to preserve the collaboration and innovation that has made this country a leader in the global healthcare market," said Jack McGinley, a founding partner at Roundtable Healthcare Partners. "For our emerging growth companies, WPC offers high visibility to Wall Street, proximity to potential acquisition partners and access to a high density of local healthcare providers who can view and evaluate new innovation."

The Northeastern U.S. offers what is arguably one of the richest concentrations of academic medical centers, hospitals and related healthcare providers in the world, incl
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