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New Year Quitters Urged to Invest in Their Family's Futures

LONDON, January 5 /PRNewswire/ --

- This is a reissue of a previously killed release from December 30th 2008. The source client has given permission to use the contents of this release.

Leading Child Trust Fund provider, The Children's Mutual ( is encouraging all parents who decide to give up smoking as their New Year's resolution to consider putting the money that they will save towards their children's futures.

According to figures from the NHS, smokers dropping a five a day habit will save on average GBP40 a month. If this amount were in turn invested each month into a child's Child Trust Fund it could grow to GBP15,500 when the fund matures on the child's 18th birthday. The monthly saving raises to GBP158 for those quitting a 20 a day habit. This could fully fund a CTF with some left over each month.

While the NHS records numerous health benefits associated with giving up smoking, the potential to improve a child's future financial health can also be added to the list of reasons to quit.

Marketing Director of The Children's Mutual, Tony Anderson, comments; 'People often view the New Year as a time to take stock and we know that many use it as an opportunity to make promises to themselves and others - but these are not always easy to keep. What better incentive could there be for sticking to a resolution than the knowledge that, as well as improving your own long-term wellbeing, the commitment could further benefit your children as they enter adulthood in the years to come.'

    About The Children's Mutual - Home of The Child Trust Fund

    - The Children's Mutual's mission is to help parents,
      grandparents, family and friends fulfil their hopes for today's

    - The Children's Mutual is the only UK company that specialises
      exclusively in savings for children.

    - The Children's Mutual is the choice of over 1 in 5 parents
      for their child's Child Trust Fund.

    - The Children's Mutual has won the The Moneyfacts Award for
      Best Child Trust Fund Provider every year since its 2006 launch.

    - The Children's Mutual, as experts in savings for children,
      made a significant contribution to the Government's Child Trust Fund
      consultation process.

Media Enquiries

For further information please contact Stephanie Quantick or Wendy Roberts at The Children's Mutual, Tel +44(0)1892-775-348 or email stephanie.quantick[at] or +44(0)1892-775337 email wendy.roberts[at]

SOURCE The Children's Mutual
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