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New Wristband May Save Lives
Date:5/26/2009

XtremeSportsID Launches Simple, Affordable Wristbands Access to Emergency Info

LAHAINA, Hawaii, May 26 /PRNewswire/ -- XtremeSportsID(TM) has just launched a new product originally intended for athletes, yet appealing to a broad market of consumers as a simple personal safety solution. The XtremeSportsID band is a lightweight, weatherproof, durable wristband stamped with the medical alert symbol, a unique 8-digit code, and a toll free number that immediately connects the caller with the wearer's vital information.

The toll-free number stamped on every XtremeSportsID(TM) band connects to a user-friendly interactive service that reports wearer identification, emergency contact info, and essential data including medical alerts, allergies, primary physician contact, insurance provider, and more. In an emergency, first responders, who are trained to check for medical alert bracelets, can call the toll-free number, enter the unique 8-digit code, and hear a read-out of the wearer's submitted info. Wearers register vital information on the XtremeSportsID website, where the data is stored on a secure server, accessible 24 hours a day.

Where Am I?

XtremeSportsID features a "Where Am I?" function, allowing wearers to log in and enter their planned activity, location and duration, such as a "heading out for a 5-mile run through central park, leaving at 5 pm, expected time of return at 6 PM". Updating the Where Am I? feature will alert the wearer's designated contacts of their plans, for added safety.

XtremeSportsID founders Bradley Carter and Bryan Console are finding the intended use of the bands is not necessarily extreme at all. Early sales demographics are showing the elderly population embracing the bands, and anecdotes of parents with children with medical conditions, for example, are pouring in.

"Kids with diabetes or epilepsy don't want the stigma of a medical
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SOURCE XtremeSportsID
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