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New Wristband May Save Lives
Date:5/26/2009

XtremeSportsID Launches Simple, Affordable Wristbands Access to Emergency Info

LAHAINA, Hawaii, May 26 /PRNewswire/ -- XtremeSportsID(TM) has just launched a new product originally intended for athletes, yet appealing to a broad market of consumers as a simple personal safety solution. The XtremeSportsID band is a lightweight, weatherproof, durable wristband stamped with the medical alert symbol, a unique 8-digit code, and a toll free number that immediately connects the caller with the wearer's vital information.

The toll-free number stamped on every XtremeSportsID(TM) band connects to a user-friendly interactive service that reports wearer identification, emergency contact info, and essential data including medical alerts, allergies, primary physician contact, insurance provider, and more. In an emergency, first responders, who are trained to check for medical alert bracelets, can call the toll-free number, enter the unique 8-digit code, and hear a read-out of the wearer's submitted info. Wearers register vital information on the XtremeSportsID website, where the data is stored on a secure server, accessible 24 hours a day.

Where Am I?

XtremeSportsID features a "Where Am I?" function, allowing wearers to log in and enter their planned activity, location and duration, such as a "heading out for a 5-mile run through central park, leaving at 5 pm, expected time of return at 6 PM". Updating the Where Am I? feature will alert the wearer's designated contacts of their plans, for added safety.

XtremeSportsID founders Bradley Carter and Bryan Console are finding the intended use of the bands is not necessarily extreme at all. Early sales demographics are showing the elderly population embracing the bands, and anecdotes of parents with children with medical conditions, for example, are pouring in.

"Kids with diabetes or epilepsy don't want the stigma of a medical ID bracelet," said Carter. "This is an easy way for kids to wear this important info without feeling singled out. With so many allergies and conditions emerging, it's something no kid or adult should be without."

Sales of the bands were initially stimulated by cyclists, surfers, runners, and outdoor adventurers, with family sales steadily increasing as the summer camp season approaches.

Carter has received feedback that a diabetic schoolteacher has presented the band to her class, asking them to report on possible uses outside of sports and adventure. "It's that added piece of security for parents with kids at summer camps, in sports programs, and just for everyday use," added Carter.

XtremeSportsID recently signed professional cyclist George Hincapie as a sponsored athlete. According to Hincapie, who will compete in this summer's Tour de France, "I've been in enough situations to understand the value of having my emergency contact and medical information immediately available. In an emergency, time matters. I wear my XtremeSportsID for the same reason I wear my helmet."

XtremeSportsID bands can be purchased for $8 USD nationwide or online at www.XtremeSportsID.com, and include the first year subscription to the emergency information service. Each year thereafter is an affordable $5 USD renewal fee.

About XtremeSportsID(TM)

Based in Lahaina, Hawaii, on the island of Maui, XtremeSportsID was founded by two businessmen, both avid surfers. When founding partner Bryan Console was pinned beneath a big wave and dragged nearly 100 yards while on vacation, the scare left him realizing how often people head out alone, without emergency contact information and without leaving an itinerary. In sharing this experience with Bradley Carter, a good idea was put into motion, bringing an accessible, affordable piece of safety equipment to just about anyone. For more information, visit www.xtremesportsid.com.


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SOURCE XtremeSportsID
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