New World Record Holder in Powerlifting Credits NutraCea's Unique Rice-Bran-derived Product as his 'Secr... (enables the creationof food and nutritio...)

New World Record Holder in Powerlifting Credits NutraCea's Unique Rice-Bran-derived Product as his 'Secret Weapon'

Date:3/13/2008

enables the creation of food and nutrition products from rice bran, normally a wasted by-product of standard rice processing. In addition to its whole foods products, NutraCea develops families of health-promoting "nutraceuticals," including natural arthritic relief and cholesterol-lowering products. More information can be found in the company's filings with the SEC and you can visit the NutraCea web site http://www.NutraCea.com

Forward Looking Statements

This release contains forward-looking statements, including, but not limited to, statements regarding the successful operation and improvement of the rice oil facility in Brazil and the market demand for the material to be produced at the facility, all of which statements are subject to market risks, and the possibility that NutraCea will not be able to complete the plant modifications on a timely basis, to operate the plant efficiently, or to obtain sufficient customer demand to utilize expected production from the plant. These statements are made based upon current expectations and actual results may differ from those projected due to a number of risks and uncertainties. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the Company's filings with the Securities and Exchange Commission, including the company's most recent periodic report.

Company Contact:

Margie Adelman

Senior V.P. NutraCea

602-522-3000

916-220-3500 cell

madelman@nutracea.com

Investor Relations Contact:

Marilynn Meek

Financial Relations Board

212-827-3773

SOURCE NutraCea
Copyright©2008 PR Newswire.
All rights reserved

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New World Record Holder in Powerlifting Credits NutraCea's Unique Rice-Bran-derived Product as his 'Secr...(enables the creationof food and nutritio...),Health