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New Website Portal Delivers Pre-Qualified Spinal Decompression Patients to Participating Doctors
Date:7/31/2008

Back Care Network Offers Cost-Effective, Turnkey Digital Marketing for

Targeted Lead Generation

CHANDLER, Ariz., July 31 /PRNewswire/ -- Doctors of Chiropractic offering Spinal Decompression therapy now can market themselves directly to America's 31 million back pain sufferers via a new website portal launched today by the Back Care Network, LLC. The portal, http://www.backcarenetwork.com, harnesses the power of the internet to enable local area doctors of chiropractic to be found by people with back pain searching for Spinal Decompression and/or general alternatives to surgery and medications for back pain relief.

Back Care Network (BCN) is a healthcare marketing and business development consultancy whose principals are medical and chiropractic physicians, digital marketing professionals and business executives. Recognizing that the internet is the most widely used resource for health and wellness information research and that search engines such as Google and Yahoo! are the gateways to searching for this information, the BCN's portal strategy focuses on search engine optimization to connect highly qualified patients with back pain to Spinal Decompression content and ultimately the Network's physicians.

"The Network's portal positions our doctors in front of the right patients, at the right time, and with the right message," notes Kevin Slattery, MD, one of BCN's principals. "It informs and directs potential patients so that the doctors can just focus on providing the treatment."

In contrast to traditional marketing methods such as print and electronic advertising that require sizable investment to potentially reach a handful of patient prospects among a mass audience, disruptive practices such as telemarketing and time-consuming informational seminars, search engine marketing is targeted, cost-effective and automated, delivering a high return on investment.

"I've seen and tried many patient lead generation and other marketing programs throughout the years and none of them comes close to what BCN offers," says Sam Galati, Doctor of Chiropractic of Ohio. "Solo web marketing efforts can't compare to the pull of the Network and the digital marketing expertise would be cost-prohibitive on an individual basis. Joining the Network is a no-brainer."

Participating doctors of chiropractic pay a one-time registration and nominal monthly media fees in order to receive a dedicated web page within the Network's portal and benefit by all the traffic drawn to it. Zip code exclusivity is available as are some unique and innovative lead referral and revenue sharing programs, which can result in a doctor being able to offset 100% of their monthly marketing fees.

To help patients afford the Spinal Decompression treatments, BCN has partnered with two financial credit institutions to offer patient financing plans.

To find out more about the BCN and these programs, interested chiropractors can request information by going to http://www.backcarenetwork.com/physician-information.php, or calling Back Care Network at 866.496.4408

Chiropractors are also invited to attend a Webinar on the BCN and their Spinal Decompression patient lead acquisition program being held on August 9, at 1:00 PM EDT. Reserve your Webinar seat now at https://www2.gotomeeting.com/register/970918438

About Back Care Network.

Back Care Network (http://www.backcarenetwork.com) is marketing and business development consultancy comprised of professionals who hail from the medical, business and digital marketing industries.

The Back Care Network portal website was developed for the specific reason of driving highly qualified patients who are seeking out the latest break-through technology known as non-surgical spinal decompression, to local area Chiropractors who provide that service. The BCN is committed to provide a non-invasive, pain free, no side effect solution to back pain symptoms.


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SOURCE Back Care Network, LLC
Copyright©2008 PR Newswire.
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