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New Website Portal Delivers Pre-Qualified Spinal Decompression Patients to Participating Doctors
Date:7/31/2008

Back Care Network Offers Cost-Effective, Turnkey Digital Marketing for

Targeted Lead Generation

CHANDLER, Ariz., July 31 /PRNewswire/ -- Doctors of Chiropractic offering Spinal Decompression therapy now can market themselves directly to America's 31 million back pain sufferers via a new website portal launched today by the Back Care Network, LLC. The portal, http://www.backcarenetwork.com, harnesses the power of the internet to enable local area doctors of chiropractic to be found by people with back pain searching for Spinal Decompression and/or general alternatives to surgery and medications for back pain relief.

Back Care Network (BCN) is a healthcare marketing and business development consultancy whose principals are medical and chiropractic physicians, digital marketing professionals and business executives. Recognizing that the internet is the most widely used resource for health and wellness information research and that search engines such as Google and Yahoo! are the gateways to searching for this information, the BCN's portal strategy focuses on search engine optimization to connect highly qualified patients with back pain to Spinal Decompression content and ultimately the Network's physicians.

"The Network's portal positions our doctors in front of the right patients, at the right time, and with the right message," notes Kevin Slattery, MD, one of BCN's principals. "It informs and directs potential patients so that the doctors can just focus on providing the treatment."

In contrast to traditional marketing methods such as print and electronic advertising that require sizable investment to potentially reach a handful of patient prospects among a mass audience, disruptive practices such as telemarketing and time-consuming informational seminars, search engine marketing is targeted, cost-effective and automated, delivering a high return on
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SOURCE Back Care Network, LLC
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