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New Web site launches $1.7 million project to improve European cancer communications
Date:7/20/2009

es surrounding the communication and dissemination of cancer information across Europe, identify the bottlenecks and suggest solutions. It will do this by:
  • examining the flow of information between basic scientists and other healthcare professionals
  • assessing the way cancer research results are disseminated and identifying the existing barriers to successful dissemination
  • establishing searchable databases for clinical trials and guidelines that are available to all involved in cancer care, including patients
  • using new technologies, particularly internet-based technologies, to create a networked cancer community, including health professionals, patients, consumer groups and industry
  • writing policies for promoting the best ways of disseminating cancer science across Europe.

Prof Sullivan, who also heads the European Cancer Managers' Forum which examines cancer research and funding in Europe, said: "I think this is a unique opportunity for cancer in Europe. It is a marvellous opportunity to understand what are the key issues in cancer communication and to create novel ways of getting information out to both the professionals and the patients.

"This will be the first time that lots of very large groups involved in cancer in Europe have come together to improve cancer communications. There's no doubt that people of all ages and demographic profiles are using the internet, including cancer professionals. We need to understand 21st century communications, particularly electronic communications. For instance, at the moment the way we communicate with patients is still the classical method of putting leaflets in doctors' surgeries; but patients are not picking these up any more; they are going online and finding information on the web and through social networking sites. People are changing and electronic resources are the future. We are working in a different world and the way that we work has to reflect this."


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Contact: Emma Mason
wordmason@mac.com
44-771-129-6986
ECCO-the European CanCer Organisation
Source:Eurekalert  

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