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New Water Purification Product from Reliance Products and Procter & Gamble now Available in Retail Stores
Date:2/14/2008

WINNIPEG, Manitoba, Feb. 14 /PRNewswire/ -- A new water purification technology by Reliance Products L.P., one of Canada's largest providers of outdoor hydration and sanitation products, and Procter & Gamble (NYSE: PG) is now available in retail stores throughout the United States. The product, PUR(TM) Purifier of Water (http://www.purpurifierofwater.com), is a powdered water clarifier and disinfectant designed for outdoor recreation and emergency preparedness use. PUR Purifier of Water provides clean drinking water at a very low cost per liter, and can be purchased in complete water treatment kits, or as additional replacement treatment packs.

"We're pleased to join forces with Procter & Gamble in order to extend the many benefits of PUR Purifier of Water technology," said Reliance Products CEO Charles Schiele. "This partnership allows us to commercialize a disruptive technology in the field of water purification, which will now be available for emergency preparedness and outdoor recreational needs."

"The US launch is exciting because people will now be able to see and understand the way PUR Purifier of Water turns dirty water into clear and purified water," said Greg Allgood, Ph.D., Director, Children's Safe Drinking Water program at P&G. "The US effort will help fund our philanthropic efforts by providing two liters of water in the developing world for every package purchased in the US."

P&G will also help support the Children's Safe Drinking Water program by launching an initiative called GIVE PUR WATER. This will include TV advertising, interactive elements, a public relations campaign and print coupons to about 58 million households. The coupon booklet
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SOURCE The Procter & Gamble Company
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