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New Vitamin Company Caters to Occupational Health Concerns
Date:6/3/2008

CHANDLER, Ariz., June 3 /PRNewswire/ -- When Brett Waslefsky's wife said her job was making her sick, she meant it literally. As a school teacher, the stresses of the job, as well as a germ-filled environment, were making it difficult for her to stay healthy. With this casual conversation, a new kind of vitamin was born.

In 2007, Waslefsky founded Employee Vita, a web-based vitamin company that offers occupation specific nutritional supplements, the first of its kind.

"After talking to my wife, I realized that no supplement focused specifically on occupations. Most people spend at least a third of their lives at work. Depending on the job's demands, their health can certainly suffer. Occupation specific vitamins can address these job-related health challenges," Waslefsky said.

To formulate his product, Waslefsky first conducted personal interviews and surveys of teachers, truckers, nurses, and firefighters to determine their most commonly occurring health issues. Then he consulted a nutrition expert to identify the vitamins and minerals needed to address these concerns.

The result was a list of "proprietary blends" to describe a combination of nutrients that address the specific health needs of each occupation. Each occupation specific supplement contains several health targeted blends in addition to at least 100 percent of the recommended daily allowance of vitamins and minerals and increased B-vitamins.

"Before Employee Vita, people had to buy multiple bottles and take tons of pills to get what they needed. That's confusing, expensive, and downright inconvenient. My occupation specific vitamins allow people to get exactly what they need in one supplement. It's cheaper, easier, and better addresses their unique needs. It takes the guesswork out of staying healthy," Waslefsky said.

By partnering with a Chandler, Arizona-based vitamin manufacturer, Waslefsky was able to assemble a team of experts to ensure his suppleme
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SOURCE Employee Vita
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