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New University of Houston research addresses problem drinking among college students
Date:11/9/2011

t students actually drink no more than three or four drinks per week. But most students think their peers are drinking much more than that and their own drinking is based in part on their exaggerated perceptions of their peers' drinking. Students drink what they perceive to be a 'normal' amount, but most overestimate the actual "normal" amount. Students also overestimate how much their peers gamble." Neighbors said. "The extent to which you have these exaggerated perceptions, the more likely you are to engage in heavy behavioral problem drinking, gambling or whatever the behavior is, so that's an area we think about in terms of intervention. We have a chance to change the behavior and also inform people of what the actual normal behavior is, so we can give them real factual, truthful information about their peers. We show them what is reality, with the hope of bringing down the problem behavior."

Neighbors notes this study is unique in that it builds on previous research studies and refines the measure of perceptions of drinking in college students to better understand what social and individual factors lead to their drinking. The overarching goal of the proposed research is to improve the understanding of why, for whom, and under what conditions personalized normative feedback is most effective. "If you are going to use social influence interventions, you really go to know who these people care about," Neighbors said. "That's what we're suggesting, and that is what this data will tell us at the end of five years."


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Contact: Melissa Carroll
mcarroll@uh.edu
713-743-8153
University of Houston
Source:Eurekalert  

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