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New Technology Helps Athletes Prevent Dehydration and Heat-Related Illness
Date:8/31/2009

WALTHAM, Mass., Aug. 31 /PRNewswire/ -- With fall sports under way around the country, often in dangerously hot weather conditions, Mobile Sports, Inc. (MSI) today announced the official launch of iHydrate(TM), an innovative iPhone application giving athletes, parents of athletes, coaches, and athletic trainers the tools and information they need to avoid dehydration and other, more serious heat-related illnesses.

"One of the biggest challenges athletes continually face, not just in hot, humid weather, is consuming enough fluids before, during and after sports to maintain proper hydration," says Brooke de Lench, Youth Sports Expert and Editor-in-Chief of the popular youth sports parenting website, YouthSportsParents.com and CEO and President of MSI. "iHydrate(TM) is designed to address this important problem," says de Lench.

To help keep athletes of any age not only stay hydrated but avoid the catastrophic risks of heat-related illness or death, iHydrate(TM) is the first iPhone application to:

  • provide the heat index--the apparent temperature on the basis of the current temperature and relative humidity at the user's current location;

  • display the level of heat-illness risk under the National Oceanic and Atmospheric Administration (NOAA) heat index;

  • allow parents, coaches and athletic trainers to schedule hydration reminders for before, during and after sports; and

  • help facilitate the replacement of fluids lost during sports based on urine color and/or amount of weight lost.

In addition to these tools, iHydrate(TM) includes a helpful reference section, including basic information on dehydration and heat-illness prevention, signs, symptoms and treatment, and the Pre-Season Heat-Acclimatization Guidelin
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SOURCE Mobile Sports, Inc.
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