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New Survey Uncovers Dirty Little Secrets About America's Oral Care Habits
Date:10/15/2007

n 15 million users worldwide. It is the number-one power toothbrush brand recommended by U.S. dental professionals.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG) (AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity." Headquartered in the Netherlands, Philips employs approximately 124,300 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at http://www.philips.com/newscenter.

About the Data

The national consumer survey, conducted by GfK Roper polled a total of 1,006 adults ages 18 years and older in the United States. The random-sample survey was conducted via telephone from September 14-16, 2007.

(1) Centers for Disease Control and Prevention. Available at: http://www.cdc.gov/OralHealth/infectioncontrol/factsheets/toothbrushes.htm. Accessed September 20, 2007.


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SOURCE Philips Sonicare
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