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New Survey Uncovers Dirty Little Secrets About America's Oral Care Habits
Date:10/15/2007

e plaque than any other premium power toothbrush and features personalized care settings so users can select the brushing program that is best for them.

To expose the oral care secrets Americans are keeping, Philips Sonicare is bringing tooth brushing to the streets in major cities across the U.S., including San Francisco, Seattle, Chicago, Minneapolis, Dallas and Philadelphia. Fully functioning sinks will be popping up on busy streets throughout the cities where brushers will be demonstrating the proper use and benefits of the new Philips Sonicare FlexCare toothbrush.

Additional Insights from National Philips Sonicare Survey:

Communal Toothbrush?

-- Does the thought of sharing your toothbrush with another person make

you queasy?

-- Not so for more than four in 10 (44 percent) of Americans who

stated they would lend their toothbrush to their spouse, and eight

percent would share it with a friend!

Forget Rinsing

-- Hot water is not always the solution, especially when it comes to

sanitizing one's toothbrush. Research has suggested that even after

being rinsed visibly clean, toothbrushes can remain contaminated with

potentially harmful bacteria.(1)

-- 65 percent of those surveyed believe rinsing their toothbrush with

hot water will do the trick and kill the bacteria on their

toothbrush.

Doctor Knows Best

-- Despite what the professionals ordered, Americans appear to be

speeding through their daily brushing regimen.

-- 32 percent of men and women admit to brushing their teeth less then

the full two minutes recommended by dental professionals, though 92

percent believe that the overall health of one's teeth, gums and

mouth could have an effect on overall physical health.

The Philips Sonicare brand is a leader in oral health care with more tha
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SOURCE Philips Sonicare
Copyright©2007 PR Newswire.
All rights reserved

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