To expose the oral care secrets Americans are keeping, Philips Sonicare is bringing tooth brushing to the streets in major cities across the U.S., including San Francisco, Seattle, Chicago, Minneapolis, Dallas and Philadelphia. Fully functioning sinks will be popping up on busy streets throughout the cities where brushers will be demonstrating the proper use and benefits of the new Philips Sonicare FlexCare toothbrush.
Additional Insights from National Philips Sonicare Survey:
-- Does the thought of sharing your toothbrush with another person make
-- Not so for more than four in 10 (44 percent) of Americans who
stated they would lend their toothbrush to their spouse, and eight
percent would share it with a friend!
-- Hot water is not always the solution, especially when it comes to
sanitizing one's toothbrush. Research has suggested that even after
being rinsed visibly clean, toothbrushes can remain contaminated with
potentially harmful bacteria.(1)
-- 65 percent of those surveyed believe rinsing their toothbrush with
hot water will do the trick and kill the bacteria on their
Doctor Knows Best
-- Despite what the professionals ordered, Americans appear to be
speeding through their daily brushing regimen.
-- 32 percent of men and women admit to brushing their teeth less then
the full two minutes recommended by dental professionals, though 92
percent believe that the overall health of one's teeth, gums and
mouth could have an effect on overall physical health.
The Philips Sonicare brand is a leader in oral health care with more
|SOURCE Philips Sonicare|
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