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New Survey Uncovers Dirty Little Secrets About America's Oral Care Habits
Date:10/15/2007

STAMFORD, Conn., Oct. 15 /PRNewswire/ -- Your toothbrush may be the ultimate plaque fighting tool, but it also harbors millions of bacteria. A new survey from Philips Sonicare and GfK Roper reveals that more than half (54 percent) of Americans would re-use their toothbrush after it fell on the bathroom floor, despite voting the bathroom as the room with the most bacteria in the house (57 percent). In addition, nine percent of men admitted to reusing their toothbrush after it fell into the toilet!

These dirty little secrets are not the only thing your toothbrush is hiding, according to the same survey, which shows that half of Americans would share their toothbrush with others, including a family member, spouse/partner or friend. What's more, one out of 20 males (five percent) would share it with a co-worker if needed!

"Patients who visit my practice are making an investment in their oral health, and there is no better way to protect that investment than good home care," said Dr. Bill Dorfman, the featured aesthetic dentist on ABC's show, "Extreme Makeover." "Good home care extends beyond just the toothbrush you use; it's also about how you safeguard your toothbrush from bacteria."

Now Americans can clean up their toothbrush hygiene. Philips Sonicare, the number-one power toothbrush brand recommended by dental professionals, is expanding its product portfolio to include a UV Sanitizer that kills up to 99 percent of certain bacteria on the brush head. Specially engineered UV Clean technology sanitizes power toothbrush heads in just 10 minutes, safeguarding against bacteria. The stand-alone unit works with Philips Sonicare brush heads as well as with other premium power toothbrush brands.

Along with its new, stand-alone UV Sanitizer, Philips Sonicare is also introducing FlexCare, its most advanced toothbrush ever and the only power toothbrush to come with an integrated UV Sanitizer charger base. FlexCare is clinically proven to remove mor
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SOURCE Philips Sonicare
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