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New Survey Shows Consumers Making Effort to Buy Healthy Foods But Buyer Beware: 'Zero' Isn't Always Zero
Date:5/19/2009

grocery store can make a real difference in their health.

The "Healthy Shopping" Survey was conducted by Greenfield Online, Inc., a global research company that uses proprietary interactive technology to measure consumer attitudes. Greenfield surveyed 2,100 U.S. consumers ages 18 and older on April 20, 2009. The survey was commissioned by Smart Balance, Inc.

Smart Balance, Inc. (Nasdaq: SMBL) is committed to providing superior tasting heart healthier alternatives in every category it enters by avoiding trans fats naturally, balancing fats and/or reducing saturated fats, total fat and cholesterol. The company's products include Smart Balance(R) Buttery Spreads, Milk, Butter Blend Sticks, Peanut Butter, Microwave Popcorn, Cooking Oil, Mayonnaise, Non-Stick Cooking Spray and Cheese.

(1) Medical Progress: Trans Fatty Acids and Cardiovascular Disease' (April 13, 2006). By Dariush Mozaffarian, M.D., M.P.H., Matijn B. Katan, Ph. D., Alberto Ascherio, M.D., Dr.P.H., Meir J. Stempfer, M.D., Dr.P.H., and Walter C. Willett, M.D., Dr.P.H. The New England Journal of Medicine.


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