STAMFORD, Conn., Nov. 20 /PRNewswire-FirstCall/ -- Many Americans anticipate that the holiday season will be a time to spend with friends and family; however, according to a recent survey conducted by Ipsos and Philips Norelco, for couples, managing a full holiday schedule can take its toll. In fact, 61 percent of respondents said they find the holidays to be stressful(1), and 83 percent said they would like more alone time with their partner or friends after the holidays(2).
As the holiday shopping season gets underway, Philips Norelco is offering shoppers great gift ideas and the opportunity to "Get Closer" with a unique holiday promotion that gives couples a free night's stay at an upscale inn.
From now until January 31, 2008, with every purchase of a Philips Norelco razor, consumers will receive a free night's stay at an upscale inn with the purchase of one night. The gift is redeemable at more than 1,500 luxurious inns and bed & breakfasts throughout the U.S. and Canada through American Historic Inns Incorporated.
"Sometimes the stress of giving the perfect gift can take the fun out of the holiday season," said Arjen Linders, vice president, marketing, Philips Norelco. "With the 'Get Closer' promotion, Philips Norelco is offering the perfect package: a gift he'll actually use and a chance to get away and recharge after the holidays."
Dr. Michelle R. Callahan, a noted relationship expert, coach and developmental psychologist, agrees that the holidays can cause stress between couples and that a gift that consumers and their partners will use and enjoy is a great way to overcome holiday shopping angst.
"Nearly 95 percent of people want to give a gift their partner actually will use(3) and a Phillips Norelco shaver will keep him looking his best well into the New Year," said Dr. Michelle.
About "Get Closer"
Consumers will find stickers with their unique promotional code on specially-marked Philips Norelco arcitec packages, or they can send in their proof-of-purchase to receive a code by mail or e-mail. With the code in hand, consumers can visit http://www.philips.com/getclose to access their bonus night certificate. Free Night Certificates must be downloaded by March 31, 2008 and redeemed by December 31, 2008. Consumers requesting promotion codes must download a mail-in form at Philips.com/getclose by January 31, 2008.
For more product information/photos:
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 128,000 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at http://www.philips.com/newscenter.
About the Survey
These results are based on 1,013 telephone interviews with adults 18 years of age and older from across the United States. Interviews were conducted between October 16 and October 18, 2007. The final data are statistically weighted to reflect the regional population distribution of the US. Surveys were completed in English and in Spanish.
With a sample of 1,000, one can say with 95 percent certainty that the overall results are within 3.1 percentage points of what they would have been had the entire population of the United States had been surveyed. The margin of error will be larger for sub-groupings of the survey population.
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
(1) Omnibus survey. Conducted by Ipsos from October 16-18, 2007.
(2) Omnibus survey. Conducted by Ipsos from October 16-18, 2007.
(3) Omnibus survey. Conducted by Ipsos from October 16-18, 2007.
|SOURCE Royal Philips Electronics|
Copyright©2007 PR Newswire.
All rights reserved