New Survey Indicates "Highest-Value" Physicians Most Likely to Participate in Aptilon's Live Video Detaili... (the key factors likely enabling the high...)

New Survey Indicates "Highest-Value" Physicians Most Likely to Participate in Aptilon's Live Video Detailing Service

Date:11/10/2008

the key factors likely enabling the high participation and activity by "highest-value" physicians. More than 50 percent of Aptilon's live video detail sessions occurred during evenings (after 5 p.m.) or Saturdays when physicians were participating from home. The study found that physicians participating outside of traditional practice hours (after 5 p.m. or Saturdays) had 20% longer detail durations than did physicians engaging in online details during office hours.

The study demonstrates a potent new physician access channel that can help address the challenges that pharmaceutical sales representatives have accessing "high-value" physicians during normal practice hours. The recent Health Strategies Group 2008 Access Report found that pharmaceutical representatives rated 38% of physicians as "hard-to-see" or "no-see" physicians.

Representatives can also access their called-on physicians remotely using Aptilon's AxcelRx Live video detailing channel. Representatives can schedule online details at times more convenient for their key physicians, and use their Internet-accessible laptops or Tablet PCs to complete longer details with dynamic presentations. Aptilon's physician survey found that 85% of physicians were interested in participating in a scheduled online detail with a representative who was calling on their practice.

A detailed summary of the data analysis is available by visiting

http://www.aptilon.com.

About Aptilon Corporation

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Aptilon enables pharmaceutical, biotech and medical device companies to effectively reach and interact with physicians via the Internet through its innovative AxcelRx Live video detailing with pharmaceutical sales representatives, virtual programs, peer selling and other sales and marketing programs. Through Aptilon's ReachNetSM physician access channel, Aptilon's network of partner and company-owned website
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