Navigation Links
New Survey Indicates "Highest-Value" Physicians Most Likely to Participate in Aptilon's Live Video Detailing Service
Date:11/10/2008


New Data Outline Key Factors Related to Online Detailing's Significant

Impact on Prescribing Behavior

MONTREAL, Nov. 10 /PRNewswire-FirstCall/ - According to an analysis of physician prescribing data released today by Aptilon Corporation (TSX.V: APZ), a leading provider of physician access through its innovative sales and marketing channel, physicians deemed to be of "highest value" to a major pharmaceutical company participated in the greatest number of online detailing sessions with the pharmaceutical company's sales representatives. "Highest-value" physicians are the highest prescribers. The top-tier group's number of online details was significantly greater than their number of targeted physicians by 46%.

Also of note from the report, physicians participating in Aptilon's Internet-based, AxcelRx(SM) Live video detailing service, and who were also called on by sales representatives, demonstrated more than double the increase in prescriptions than physicians who were called on by sales representatives alone.

"We wanted to understand more about the profile of participating physicians and reasons they engage in our live video detailing sessions," said Mark Benthin, COO of Aptilon. "The findings confirm that we have created an effective new channel to reach physicians when they are most willing to engage with sales representatives online. Most important, the long-form education provided by our new access channel complements in-office sales efforts by increasing the number of physicians prescribing each week and the number of prescriptions written per physician.

"Highest-value physicians are treating the most patients in a disease state and are the most frequent prescribers of a drug therapy," Mr. Benthin said. "It makes sense that they are very interested in advancing their knowledge in general, and getting additional treatment information in a timely manner, at their convenience, online."

The research outlined the key factors likely enabling the high participation and activity by "highest-value" physicians. More than 50 percent of Aptilon's live video detail sessions occurred during evenings (after 5 p.m.) or Saturdays when physicians were participating from home. The study found that physicians participating outside of traditional practice hours (after 5 p.m. or Saturdays) had 20% longer detail durations than did physicians engaging in online details during office hours.

The study demonstrates a potent new physician access channel that can help address the challenges that pharmaceutical sales representatives have accessing "high-value" physicians during normal practice hours. The recent Health Strategies Group 2008 Access Report found that pharmaceutical representatives rated 38% of physicians as "hard-to-see" or "no-see" physicians.

Representatives can also access their called-on physicians remotely using Aptilon's AxcelRx Live video detailing channel. Representatives can schedule online details at times more convenient for their key physicians, and use their Internet-accessible laptops or Tablet PCs to complete longer details with dynamic presentations. Aptilon's physician survey found that 85% of physicians were interested in participating in a scheduled online detail with a representative who was calling on their practice.

A detailed summary of the data analysis is available by visiting

http://www.aptilon.com.

About Aptilon Corporation

-------------------------

Aptilon enables pharmaceutical, biotech and medical device companies to effectively reach and interact with physicians via the Internet through its innovative AxcelRx Live video detailing with pharmaceutical sales representatives, virtual programs, peer selling and other sales and marketing programs. Through Aptilon's ReachNetSM physician access channel, Aptilon's network of partner and company-owned websites, client companies can tap into more than 450,000 permission-based physicians.

Seven leading biopharmaceutical companies currently use this innovative new alternative sales channel as a key component of the "Sales Force of the Future," driving tens of thousands of high-quality rep-physician interactions averaging more than eight minutes in length among primary care physicians, and 15 minutes for specialty physicians. Aptilon provides the infrastructure necessary for sales representatives to build physician awareness, understanding and preference during all stages of a products life cycle, from pre-launch education through end-stage support. For more information, visit http://www.aptilon.com.

Forward-looking statements

This news release contains forward-looking information. These statements relate to future events or future performance and reflect management's current expectations and assumptions. Such forward-looking statements reflect management's current beliefs and are based on information currently available to management of Aptilon. A number of factors could cause actual events, performance or results to differ materially from the events performance and results discussed in the forward-looking statements. These forward-looking statements are made as of the date hereof and Aptilon does not assume any obligation to update or revise them to reflect new events or circumstances.

The TSX Venture Exchange Inc. has not reviewed and does not accept

responsibility for the adequacy or accuracy of this release.


'/>"/>
SOURCE Aptilon Corporation
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Survey reveals disparities in skin cancer knowledge, protection among high school students
2. New Survey Shows Americans are Still Concerned About Food Safety, Yet Still Not Smart About What They Like to Eat
3. One of the Largest Post-WHI Physician Surveys Shows More Education is Needed: Patient Misinformation About Hormone Therapy Remains High
4. Hospitals Could Improve Outcomes for Patients and Save Millions According to Hill-Rom 10th Annual Pressure Ulcer Survey
5. Youth Drug Use at a Five Year Low, New Survey Shows
6. Survey From The Partnership and MetLife Foundation Reveals Important Role Todays Grandparents Play in Teens Lives
7. Parental surveys boost diagnosis abilities of pediatricians
8. National Survey Shows Employee Fears About Consumer-Driven Health Plans on Decline
9. JHA Releases 2007 U.S. Group Disability Mid-Year Market Survey Results
10. PA Health Department Survey Shows Impact of Income, Gender, Other Factors on Health and Access to Health Care
11. Launch of second European Cancer Research Funding survey
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... (PRWEB) , ... June 26, 2016 , ... Pixel Film ... Pro X. , "Film editors can give their videos a whole new perspective by ... Austin - CEO of Pixel Film Studios. , ProSlice Levels contains over 30 ...
(Date:6/26/2016)... ... , ... Brent Kasmer, a legally blind and certified personal trainer is helping to develop a ... fitness app plans to fix the two major problems leading the fitness industry today:, ... type program , They don’t eliminate all the reasons people quit their exercise ...
(Date:6/25/2016)... ... 25, 2016 , ... Experts from the American Institutes for ... Meeting June 26-28, 2016, at the Hynes Convention Center in Boston. , AIR ... care planning, healthcare costs and patient and family engagement. , AIR researchers will ...
(Date:6/25/2016)... ... June 25, 2016 , ... The temporary closing of Bruton Memorial Library on June 21 due ... up a new, often overlooked aspect of head lice: the parasite’s ability to live away ... a common occurrence, but a necessary one in the event that lice have simply gotten ...
(Date:6/25/2016)... , ... June 25, 2016 , ... First Choice ... States, named Dr. Sesan Ogunleye, as the Medical Director of its new Mesquite-Samuell Farm ... Medical Director of our new Mesquite location,” said Dr. James M. Muzzarelli, Executive Medical ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... DUBLIN , June 24, 2016 ... addition of the "Structural Electronics 2015-2025: Applications, ... In-Mold Electronics, Smart ... Integrated Photovoltaics Structural electronics involves ... as load-bearing, protective structures, replacing dumb structures such ...
(Date:6/24/2016)... According to a new market ... Needles, Safety Pen Needles), Needle Length (4mm, 5mm, 6mm, ... of Purchase (Retail, Non-Retail) - Trends & Global Forecasts ... market for the forecast period of 2016 to 2021. ... by 2021 from USD 1.65 Billion in 2016, growing ...
(Date:6/23/2016)... , June 23, 2016 Research and ... Global Market - Forecast to 2022" report to their ... treatment method for the patients with kidney failure, it replaces ... fluid from the patient,s blood and thus the treatment helps ... and chloride in balance. Increasing number of ...
Breaking Medicine Technology: