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New Survey Indicates "Highest-Value" Physicians Most Likely to Participate in Aptilon's Live Video Detailing Service
Date:11/10/2008


New Data Outline Key Factors Related to Online Detailing's Significant

Impact on Prescribing Behavior

MONTREAL, Nov. 10 /PRNewswire-FirstCall/ - According to an analysis of physician prescribing data released today by Aptilon Corporation (TSX.V: APZ), a leading provider of physician access through its innovative sales and marketing channel, physicians deemed to be of "highest value" to a major pharmaceutical company participated in the greatest number of online detailing sessions with the pharmaceutical company's sales representatives. "Highest-value" physicians are the highest prescribers. The top-tier group's number of online details was significantly greater than their number of targeted physicians by 46%.

Also of note from the report, physicians participating in Aptilon's Internet-based, AxcelRx(SM) Live video detailing service, and who were also called on by sales representatives, demonstrated more than double the increase in prescriptions than physicians who were called on by sales representatives alone.

"We wanted to understand more about the profile of participating physicians and reasons they engage in our live video detailing sessions," said Mark Benthin, COO of Aptilon. "The findings confirm that we have created an effective new channel to reach physicians when they are most willing to engage with sales representatives online. Most important, the long-form education provided by our new access channel complements in-office sales efforts by increasing the number of physicians prescribing each week and the number of prescriptions written per physician.

"Highest-value physicians are treating the most patients in a disease state and are the most frequent prescribers of a drug therapy," Mr. Benthin said. "It makes sense that they are very interested in advancing their knowledge in general, and getting additional treatment information in a timely manner, at their convenience, online."

The research outlined
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SOURCE Aptilon Corporation
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