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New Survey Demonstrates Increased Awareness of the Dangers of Meth Use
Date:6/11/2008

ONA METH PROJECT is having an impact on attitudes and awareness," said Maricopa County Supervisor Don Stapley and co-chair of the ARIZONA METH PROJECT. "By continuing this important message, we look forward to changing behaviors and saving money in long-term incarceration costs."

"This data demonstrates the ARIZONA METH PROJECT is making progress in changing teens' attitudes toward meth," said Dr. Judy Krysik, associate professor in the ASU College of Public Programs School of Social Work. "Teens report the Project's ads are not only impactful and informative, but make them less likely to try meth. Teens now see the drug carries greater risk and less benefit than previously thought."

The survey results indicate TV, radio, and billboard ads prompt nearly half of parents to communicate with their teens about meth. In the past year, 86 percent of parents report having discussed meth with their teen and 52 percent of the time these discussions were prompted by a TV or radio advertisement.

Targeting youth ages 12-17, the ARIZONA METH PROJECT reaches 70 percent to 90 percent of that target audience three to five times a week with a hard-hitting message. Overall the campaign broadcast over 32,000 TV, radio, billboard, print and Internet advertisements. Most teens (91 percent) report recently having seen or heard anti-meth advertising and many cite TV, radio, billboards, and posters as valuable sources of information about meth.

The majority of teens "strongly agree" the ARIZONA METH PROJECT's ads show that meth is dangerous to try just once (80 percent), will make you act in a way you would not want to (84 percent), is more dangerous than they had originally thought (78 percent), and affects many people's lives besides the user's (74 percent). Teens "strongly agree" that the ads make them less likely to try or use meth (76 percent), help them understand that you can't try meth even once (78 percent), and make them more aware of the risks of usin
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SOURCE ARIZONA METH PROJECT
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