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New Supplement Helps Americans Eat Less Every Day
Date:5/14/2008

European 'Appetite Controller' Hits U.S. Market

WAYNE, N.J., May 14 /PRNewswire/ -- Starting today, Americans can gain control of their appetite and eat up to 30 percent less food every day with SlimShots(TM), the first U.S. dietary supplement that offers the breakthrough European weight management emulsion Fabuless(TM). Following a decade of development and seven clinical trials demonstrating its effectiveness, SlimShots is poised to help stop weight gain and break the yo-yo effect that has plagued American dieters for years.

"All too often, people deprive themselves of food, lose weight, but then revert to the eating habits that caused their weight gain," says Ron Boger, executive vice president of SlimShots. "Repeated weight loss and weight regain takes a toll on a person physically and mentally. With SlimShots, the individual simply eats less and can do so on day one of using the product, enabling a more effortless weight management and the breaking of the 'yo-yo' effect."

While government agencies have long touted portion control and nutritionally balanced diets as key to weight management and improved health, such behavioral changes have proved challenging for Americans and portion control remains a challenge. "That," says Boger, "is where SlimShots can help."

The key to SlimShots appetite control emulsion is its active ingredient Fabuless, a patented blend of natural oat and palm extracts in water. Boger explains, "Its exact mechanism is complicated, but it is believed that the emulsion is digested at a slower rate than typical foods, allowing it to penetrate deeply into the last part of the intestinal system, the ileum. At this stage of digestion, satiety hormones are released and the brain receives a message of fullness. This mechanism, called the 'ileal brake,' is what helps you eat less."

While new, the concept of using a lipid emulsion for weight management has demonstrated effectiveness. In a double blind, placebo-controlled clinical study, participants using the Fabuless emulsion ate up to 30 percent less every day when compared with those who didn't use the emulsion. It is a breakthrough that Boger believes will help Americans effectively decrease the amount of foods they eat.

Available in convenient single-shots that look like a dairy creamer, SlimShots feature a creamy liquid delivery system with a vanilla flavoring that can be taken alone or added to yogurt, cereals, meal replacement shakes, soup and even coffee. With a manufacturer's suggested retail price of $39.99 for a 30-shot supply, SlimShots should be taken with breakfast and four hours later, with lunch, if desired.

Distributed by IdeaVillage Products Corp., headquartered in Wayne, New Jersey, SlimShots is available to consumers at http://www.slimshots.com, as well as Wal-Mart, CVS, Walgreens, Vitamin Shoppe, GNC, Rite Aid, Longs, Pathmark, Duane Reade and others.


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SOURCE IdeaVillage Products Corp.
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