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New Super Bowl Ad Reminds Minnesotans: 'We All Pay the Price for Tobacco'
Date:1/28/2009

Minnesotans, or 634,000 people, continue to smoke, according to the 2007 Minnesota Adult Tobacco Survey.
  • Each pack of cigarettes smoked in Minnesota costs an estimated $8.85 in medical expenses and lost productivity, according to the CDC. The average cost of a pack of cigarettes is $4.24.
  • "ClearWay Minnesota has a history of launching new and innovative campaigns during the Super Bowl," said Jerry Fury, Vice President Creative Director at Clarity Coverdale Fury, the Minneapolis advertising agency that created the campaign. "The campaign's power is in the message that 'we all pay the price of tobacco.' That sentiment really hits home for the majority of Minnesotans, who have all been touched in some way by the devastating consequences of tobacco use."

    The We All Pay the Price campaign will run through June. To view the television spot, contact Kerri Gordon for a copy on DVD, or visit www.weallpaytheprice.com on Friday, January 30.

    All Minnesota adults have access to free professional stop-smoking help through QUITPLAN(R) Services, including free nicotine patches, gum or lozenges. During the past eight years, more than 12,700 Minnesotans quit smoking with the help of QUITPLAN Services. Call 1-888-354-PLAN or visit www.quitplan.com for more information.

    ClearWay Minnesota is an independent, nonprofit organization that improves the health of Minnesotans by reducing the harm caused by tobacco. ClearWay Minnesota serves Minnesota through its grant-making program, QUITPLAN(R) stop-smoking services and statewide outreach activities. It is funded with 3 percent of the state's 1998 tobacco settlement.

    For more information on ClearWay Minnesota or QUITPLAN Servi
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    SOURCE ClearWay Minnesota
    Copyright©2009 PR Newswire.
    All rights reserved

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