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New Super Bowl Ad Reminds Minnesotans: 'We All Pay the Price for Tobacco'
Date:1/28/2009

ClearWay Minnesota(SM) highlights important health message during the big game

MINNEAPOLIS, Jan. 29 /PRNewswire/ -- The Super Bowl is known as much for its striking ads as it is for the actual football game. Among this year's offerings will be a new ad from ClearWay Minnesota that somberly reminds Minnesotans that "we all pay the price for tobacco."

The devastating economic, emotional and health consequences of tobacco use are explored though a series of fast-paced, provocative images in a new spot called "Cash Register." The new spot will air during the Super Bowl in Minneapolis, Duluth and Rochester, and statewide in the months to follow. Other elements of the campaign will include a website and print, online and bus ads.

"Our hope is that this campaign will spur renewed awareness that the cost of tobacco use, in lives lost, disease and health care costs, continues to be too high for individuals, families and the state," said David Willoughby, Chief Executive Officer of ClearWay Minnesota. "As Minnesota wrestles with historic budget deficits and soaring health care costs, the goal of continuing to reduce tobacco use needs to be a part of the solution."

The spot ends with the new campaign's website, www.weallpaytheprice.com, which provides facts about the comprehensive costs of tobacco, as well as highlighting areas where progress has been made and resources for people who want to quit.

The We All Pay the Price campaign highlights the following facts about tobacco use in Minnesota:

  • Annually, tobacco use costs more than 5,500 Minnesotans their lives in addition to nearly $2 billion in health care costs, according to reports from the Centers for Disease Control and Prevention (CDC) and Blue Cross and Blue Shield of Minnesota.
  • Seventeen percent of
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SOURCE ClearWay Minnesota
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