Navigation Links
New Super Bowl Ad Reminds Minnesotans: 'We All Pay the Price for Tobacco'
Date:1/28/2009

ClearWay Minnesota(SM) highlights important health message during the big game

MINNEAPOLIS, Jan. 29 /PRNewswire/ -- The Super Bowl is known as much for its striking ads as it is for the actual football game. Among this year's offerings will be a new ad from ClearWay Minnesota that somberly reminds Minnesotans that "we all pay the price for tobacco."

The devastating economic, emotional and health consequences of tobacco use are explored though a series of fast-paced, provocative images in a new spot called "Cash Register." The new spot will air during the Super Bowl in Minneapolis, Duluth and Rochester, and statewide in the months to follow. Other elements of the campaign will include a website and print, online and bus ads.

"Our hope is that this campaign will spur renewed awareness that the cost of tobacco use, in lives lost, disease and health care costs, continues to be too high for individuals, families and the state," said David Willoughby, Chief Executive Officer of ClearWay Minnesota. "As Minnesota wrestles with historic budget deficits and soaring health care costs, the goal of continuing to reduce tobacco use needs to be a part of the solution."

The spot ends with the new campaign's website, www.weallpaytheprice.com, which provides facts about the comprehensive costs of tobacco, as well as highlighting areas where progress has been made and resources for people who want to quit.

The We All Pay the Price campaign highlights the following facts about tobacco use in Minnesota:

  • Annually, tobacco use costs more than 5,500 Minnesotans their lives in addition to nearly $2 billion in health care costs, according to reports from the Centers for Disease Control and Prevention (CDC) and Blue Cross and Blue Shield of Minnesota.
  • Seventeen percent of Minnesotans, or 634,000 people, continue to smoke, according to the 2007 Minnesota Adult Tobacco Survey.
  • Each pack of cigarettes smoked in Minnesota costs an estimated $8.85 in medical expenses and lost productivity, according to the CDC. The average cost of a pack of cigarettes is $4.24.

"ClearWay Minnesota has a history of launching new and innovative campaigns during the Super Bowl," said Jerry Fury, Vice President Creative Director at Clarity Coverdale Fury, the Minneapolis advertising agency that created the campaign. "The campaign's power is in the message that 'we all pay the price of tobacco.' That sentiment really hits home for the majority of Minnesotans, who have all been touched in some way by the devastating consequences of tobacco use."

The We All Pay the Price campaign will run through June. To view the television spot, contact Kerri Gordon for a copy on DVD, or visit www.weallpaytheprice.com on Friday, January 30.

All Minnesota adults have access to free professional stop-smoking help through QUITPLAN(R) Services, including free nicotine patches, gum or lozenges. During the past eight years, more than 12,700 Minnesotans quit smoking with the help of QUITPLAN Services. Call 1-888-354-PLAN or visit www.quitplan.com for more information.

ClearWay Minnesota is an independent, nonprofit organization that improves the health of Minnesotans by reducing the harm caused by tobacco. ClearWay Minnesota serves Minnesota through its grant-making program, QUITPLAN(R) stop-smoking services and statewide outreach activities. It is funded with 3 percent of the state's 1998 tobacco settlement.

For more information on ClearWay Minnesota or QUITPLAN Services, call 952-767-1400 or visit www.clearwaymn.org.


'/>"/>
SOURCE ClearWay Minnesota
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. South Texas Doctors Report More Severe Cases of Community Staph Super Bug Hospitalizing Children
2. New Health Corp. Announces the Addition of Hannaford Bros., Kash N Karry and Sweet Bay Supermarkets to its Retail Outlets
3. Super Jake Foundation Offers Hope for Pediatric Cancer
4. Super Bowl Champion, Pro Bowler and Pittsburgh Steeler Alan Faneca to Host Sixth Annual Bid for Hope Auction
5. Novo Nordisk Ranks Supersector Leader in the 2007 Dow Jones Sustainability Indexes
6. Homecare Workers to Supervisors: Preserve Care of our Most Vulnerable
7. Super Jake Foundation Hosts 3rd Annual Heroes Bash on Nov. 3 to Benefit Pediatric Cancer Research
8. Parents can Help Young Superheroes Battle Cavities on Halloween Night
9. New Health Corp. Announces the Addition of Stop & Shop and Giant Supermarkets to its Retail Outlets
10. Supernanny Jo Frost Joins the Partnership for a Drug-Free America in Supporting Time To Talk(TM)
11. AISI and Roundys Supermarkets Inc. Launch Program to Educate Shoppers on the Nutritional and Safety Benefits of Canned Food
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... June 27, 2016 , ... TopConsumerReviews.com recently awarded their highest five-star ... , Millions of individuals in the United States and Canada wear eyeglasses. Once considered ... both correct vision and make a fashion statement. Even celebrities use glasses as a ...
(Date:6/26/2016)... ... ... Pixel Film Studios Released ProSlice Levels, a Media Slicing Effect Plugin ... whole new perspective by using the title layers in ProSlice Levels to split-up ... Levels contains over 30 Different presets to choose from. FCPX users can ...
(Date:6/26/2016)... ... June 26, 2016 , ... Many women are confused ... endometriosis. These women need a treatment plan to not only alleviate symptoms and ... help for preservation of fertility and ultimately achieving a pregnancy. The specialists at ...
(Date:6/25/2016)... Miami, FL (PRWEB) , ... June 25, 2016 , ... The temporary closing of Bruton ... Plant City Observer , brings up a new, often overlooked aspect of head lice: ... The closing for fumigation is not a common occurrence, but a necessary one in the ...
(Date:6/25/2016)... ... 25, 2016 , ... As a lifelong Southern Californian, Dr. Omkar Marathe earned ... the David Geffen School of Medicine at UCLA. He trained in Internal Medicine at ... fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had the opportunity ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016 Roche (SIX: ... 510(k) clearance for its Elecsys BRAHMS PCT (procalcitonin) assay ... sepsis or septic shock. With this clearance, Roche is ... a fully integrated solution for sepsis risk assessment and ... with bacterial infection and PCT levels in blood can ...
(Date:6/23/2016)... June 23, 2016 , , ... July 7, 2016 , , , , LOCATION: , , ... , , , EXPERT PANELISTS:  , , , Frost & ... Analyst, Christi Bird; Senior Industry Analyst, Divyaa Ravishankar and Unmesh Lal, ... The global pharmaceutical industry is witnessing an exceptional era. Several new ...
(Date:6/23/2016)... June 23, 2016 The vast majority of ... dialysis facility.  Treatments are usually 3 times a week, ... visit, including travel time, equipment preparation and wait time. ... especially grueling for patients who are elderly and frail.  ... nursing and rehabilitation centers for some duration of time. ...
Breaking Medicine Technology: