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New Sucrets(R) ICE Cools Sore Throat Pain
Date:12/2/2008

hroat, cough, or scratchy throat associated with seasonal allergies, Sucrets has a product to meet their needs. In addition to Sucrets ICE, the Sucrets family also includes: Sucrets Herbals, Sucrets Complete, Sucrets Cough, and Sucrets Sore Throat.

Insight Pharmaceuticals will support the launch of Sucrets ICE with national radio advertising and public relations campaigns this winter. Consumer marketing efforts will consist of sampling and website promotions, as well as a comprehensive mix of consumer couponing to encourage trial. Early next year, the company will also launch its Sucrets ICE Cool Kids Contest in search of America's coolest kids.

Sucrets ICE is currently available at major grocers, drug stores, pharmacies, and mass merchandise locations nationwide. For more information on Sucrets ICE, please visit www.sucrets.com.

About Insight Pharmaceuticals

Headquartered in Langhorne, PA, Insight Pharmaceuticals was founded in 1997 as a manufacturer and marketer of niche consumer over-the-counter medications that aid users in managing common ailments. The company's philosophy to provide effective medications that offer maximum relief for a variety of symptoms has led to the acquisition of such notable brands as Sucrets(R) Sore Throat and Cough Lozenges, N'Ice(R) Lozenges, Anacin(R) Pain Reliever, Nix(R) Lice Treatment, and Bonine(R) Travel Sickness Relief, among others. Insight brands are available at most leading retailers throughout the United States.


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SOURCE Insight Pharmaceuticals
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