Navigation Links
New Sucrets(R) ICE Cools Sore Throat Pain
Date:12/2/2008

Fruit-flavored, "frozen lozenge" provides breakthrough method to help medicine go down

LANGHORNE, Pa., Dec. 2 /PRNewswire/ -- "A spoonful of sugar helps the medicine go down" -- parents know in reality it just isn't that easy. That's why Insight Pharmaceuticals has introduced Sucrets(R) ICE -- unique, frozen single-use packages that offer cooling, soothing relief to both children's and adults' harshest sore throats.

Sucrets ICE is the newest member of the Sucrets family of products that has been trusted by doctors and moms for more than 75 years. The introduction of Sucrets ICE marks a new category in cough and cold medicines.

"Parents will no longer have to struggle with their children to get them to take their sore throat medicine or worry about the potential for choking on a traditional lozenge," said Mickael Tukdarian, vice president and general manager, Insight Pharmaceuticals. "Sucrets ICE is delivered as fruit-flavored ice -- a form that children are familiar with and enjoy."

Sucrets ICE provides relief of sore throat pain with added succulence of fruit-flavored ice. It includes the active ingredients Menthol and Pectin to act as an oral anesthetic that relieves pain and demulcent that soothes the throat. It also includes Echinacea and Zinc.

Available in grape and pomegranate flavors, each package of Sucrets ICE comes with six single-use pouches that freeze in just an hour. For adults and children 3 years of age and older, Sucrets ICE will slowly melt in their mouths, and can be repeated every two hours.

"When people are sick, they want immediate, long-lasting relief," added Tukdarian. "Sucrets ICE not only works, but also tastes great. Our motto is: 'Just freeze it and squeeze it!'"

Sucrets offers a full line of throat care products "Made Stronger to Last Longer". Whether someone has a serious sore throat, cough, or scratchy throat associated with seasonal allergies, Sucrets has a product to meet their needs. In addition to Sucrets ICE, the Sucrets family also includes: Sucrets Herbals, Sucrets Complete, Sucrets Cough, and Sucrets Sore Throat.

Insight Pharmaceuticals will support the launch of Sucrets ICE with national radio advertising and public relations campaigns this winter. Consumer marketing efforts will consist of sampling and website promotions, as well as a comprehensive mix of consumer couponing to encourage trial. Early next year, the company will also launch its Sucrets ICE Cool Kids Contest in search of America's coolest kids.

Sucrets ICE is currently available at major grocers, drug stores, pharmacies, and mass merchandise locations nationwide. For more information on Sucrets ICE, please visit www.sucrets.com.

About Insight Pharmaceuticals

Headquartered in Langhorne, PA, Insight Pharmaceuticals was founded in 1997 as a manufacturer and marketer of niche consumer over-the-counter medications that aid users in managing common ailments. The company's philosophy to provide effective medications that offer maximum relief for a variety of symptoms has led to the acquisition of such notable brands as Sucrets(R) Sore Throat and Cough Lozenges, N'Ice(R) Lozenges, Anacin(R) Pain Reliever, Nix(R) Lice Treatment, and Bonine(R) Travel Sickness Relief, among others. Insight brands are available at most leading retailers throughout the United States.


'/>"/>
SOURCE Insight Pharmaceuticals
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. IV Ice Slurry Quickly Cools Body for Surgeries
2. Oral Sex Implicated in Some Throat and Neck Cancers
3. Tonsillectomy Not Always Cost-Effective for Kids Throat Woes
4. Newer radiation treatment easier for some throat cancer patients
5. Integrated Beverage Group Launches Childrens Throat Cooler(R)
6. Integrated Beverage Group Launches Childrens Throat Cooler(R) in Canada
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/20/2017)... ... February 20, 2017 , ... Chuck E. Cheese’s® and Center for ... joint event at Chuck E. Cheese’s locations throughout New England, New York and New ... opportunity to experience the fun of visiting Chuck E. Cheese’s in a sensory-friendly environment. ...
(Date:2/19/2017)... Aliso Viejo, CA (PRWEB) , ... February 19, 2017 , ... ProBrand Glitch is a ... . With ProBrand Glitch users can easily reveal any logo with a glitch reveal ... Pro X users control over the style and animation of each preset. Use these presets ...
(Date:2/18/2017)... ... ... Butler Mobility invited Ken Matthews to visit its manufacturing facility and showroom to ... with the safety and reliability of the Stannah Stairlift as well as with the ... by Ken Matthews can be heard on News Radio WHP 580 weekdays from 3:00 ...
(Date:2/17/2017)... ... February 17, 2017 , ... Smiles by Seese is ... in Davidson, NC. Dr. Brian Seese leads the practice as a skilled and highly ... one roof. Smiles by Seese serves patients of all ages with excellence in general, ...
(Date:2/17/2017)... Church, VA (PRWEB) , ... ... ... Integrate FDA Device Approval and Reimbursement , **An FDAnews Webinar**, Feb. 22, ... , What are the critical reimbursement questions manufacturers should be asking before ...
Breaking Medicine News(10 mins):
(Date:2/20/2017)... --  Orion Health ™ announced today the ... to the Amazon Web Services, Inc. (AWS) Cloud. ... records globally. "We are impressed by Orion ... on modern, scalable technology," said Steve Halliwell , ... Cloud gives healthcare companies a powerful tool to enable ...
(Date:2/20/2017)... ORLANDO, Fla. , Feb. 20, 2017 ... brings its health IT solution for mobile device management ... the 2017 HIMSS Conference and Exhibition in ... Booth #4444. Mobile devices have become commonplace ... technology comes a new set of concerns, including the ...
(Date:2/20/2017)... , Feb. 20, 2017  There has been a ... diseases (NCDs) across sub-Saharan Africa, which in turn is ... incidence of more Western lifestyle diseases such as cardiovascular ... to infectious and parasitic illness, will present the pharmaceutical ... business opportunity of $40.8 billion in 2019. ...
Breaking Medicine Technology: