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New Study on Elder Care Marketing Reveals Fresh Insights in Targeting Aging Population
Date:4/5/2010

://www.smartbugmedia.com/senior-care-marketing/" onclick="linkClick( this.href );" target="_blank" title="senior care marketing">senior care marketing today,” said Ryan Malone, president of SmartBug Media. “My hope is that our findings will help marketers better allocate budgets, refine strategies and connect with their customers.”

Some of the key findings in the study include:

 
  • Referral or affiliate programs, search-engine optimization and informational seminars are viewed as the most effective vehicles in meeting marketing objectives;
  • More traditional marketing vehicles, such as telemarketing, radio ads, magazine ads and newspaper ads are viewed as the least effective;
  • Sales performance is only tracked between 20 and 40% of the time;
  • Small companies (1-50 employees) are twice as likely than big companies (50-500+ employees) to use social media in their marketing; and
  • Both B2B and B2C businesses benefited most from social media through increased mailing lists, traffic and subscribers, generating leads and creating partnerships.

"The elder care industry needs to read and absorb findings from the Elder Care Marketing Industry Report -- which reveals an industry that has more of a shot-in-the-dark' approach to selection of methods and medium than other industries,” said Laurie M. Orlov, founder and principal analyst, Aging in Place Technology Watch. “Readers should use the report examine their own areas of impro
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