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New Study on Elder Care Marketing Reveals Fresh Insights in Targeting Aging Population
Date:4/5/2010

Free Report Analyzes How Social Media and Other Innovative Marketing Techniques Are Impacting the Face of the Senior Care Industry

Newport Beach, Calif. (PRWEB) April 5, 2010 -- SmartBug Media, a leading inbound marketing company, has released a research report on how elder care marketers grow their businesses. The Elder Care Marketing Industry Report, which can be downloaded for free at http://www.smartbugmedia.com/elder-care-industry-marketing-report/, examines marketing trends and tools, as well as the impact of social media on the senior care business.

Although still in its infancy, the senior care market offers an incredible opportunity to companies that supply goods and services that improve quality of life and provide peace of mind to the families of aging parents. The challenge in marketing to seniors is finding optimal ways to connect unique offerings with the families who need them.

The Elder Care Marketing Industry Report examines the marketing behavior of 166 business-to-business (B2B) and business-to-consumer (B2C) marketers, providing new insights into how to market and sell to in the senior care market. The report contains valuable information about various marketing tools and their effectiveness, the length of sales cycles, the size of budgets, lead generation and management, and the use of social media in senior care.

“Our team worked hard to look beyond the obvious and search for patterns that best illustrate the state of

Source: PRWeb
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