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New Study Shows That Despite Recession, Consumer 'Hold-Outs' Struggle To Have It All
Date:3/31/2009

PRINCETON, N.J., March 31 /PRNewswire/ -- Americans' financial security has been shaken, yet they are divided in their willingness to make spending cuts. While nearly half (49%) of all adults are not ready to compromise their standard of living, the other half see little choice, according to a new study by Multi-sponsor Surveys.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090331/NY90900)

The results of the 2009 Economic Impact Market Segmentation Study show that consumers are making the strongest efforts to limit spending on vacations (45% making strong effort), dining out (45%), entertainment (44%) and clothing (43%). Most find it hardest to cut back on food, heat/utilities, healthcare and transportation. Parents are particularly reluctant to reduce spending on their children, with only 19% of parents making a strong effort to limit those expenses.

This national survey of 1,008 adults conducted in late February identified five distinct consumer segments, each facing the recession from a different perspective.

Roughly one in three (34%) adults fall into the two groups hit hardest by the recession and forced to make painful cutbacks in spending - - the Down & Out and On-the-Edge segments. Most of these consumers have experienced job loss, pay cuts or loss of insurance coverage.

One in five (19%) are Hold-Outs -- a young group clinging to their standard of living despite being on shaky financial ground. They are most likely to agree they have "probably been living beyond (their) means for years."

Nearly half (47%) of adults are in the two most financially secure groups -- Cautious Optimists and Secure Spenders. While Secure Spenders typically see no reason to compromise their standard of
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SOURCE Multi-sponsor Surveys, Inc.
Copyright©2009 PR Newswire.
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