Navigation Links
New Study Shares Benchmarks for Medical Science Liaisons: Gaining Access and Forging Relationships with Key Opinion Leaders
Date:2/16/2009

CHAPEL HILL, N.C., Feb. 16 /PRNewswire/ -- New research has shown that 78 percent of companies continue to utilize their medical science liaison (MSL) resources to maximize growth potential for post-launch activities. As laws continue to restrict relationships between pharmaceutical companies and physicians, finding the right way to time, build and maintain relationships can have a dramatic impact on a products success and company profit levels. Many organizations wonder if they are using their MSL resources to the right capacity. Nearly two-thirds of companies prefer a closer relationship of one manager to 10 or fewer medical specialists. However, a full third of companies move in the other direction with managers overseeing 11 to 16 or more liaisons. This research uncovers benchmarks from industry leaders regarding the optimal size, mix and service frequencies of these elite medical specialist groups in an effort to build strong, productive relationships.

To view the study abstract or complimentary summary of the full report "Medical Science Liaisons: Gaining Access and Forging Relationships with Key Opinion Leaders" click on the following link

http://www3.best-in-class.com/rr980.htm.

In a benchmarking study that included such influential companies as Astrazeneca, Boehringer Ingelheim, Eli Lilly, Genentech, Janssen, Medtronic, Novartis, Novo Nordisk, Shire and many others, a variety of key topics were covered, including:

  • Pre-Launch Service Activities
  • Post-Launch Service Activities
  • Drivers of Group Size & Focus
  • Structuring & Aligning Field-Based Liaisons With Sales Organizations
  • Optimal Call Frequencies and Service Levels with Thought Leaders

Among the key tools for implementation and evaluation given in this report are:

  • Market Monitoring Systems
  • Competition Monitoring
  • Liaison Value Tracking
  • Liaison Sales Force Size Determinants
  • Product Lifecycle
  • Thought Leader Coverage
  • Franchise Objectives
  • Revenue Levels
  • Call Frequency
  • Sales Force Productivity
  • Liaison Productivity

For more information on this study or the Best Practices, contact Ben Gregory at bgregory@best-in-class.com or (919) 767-9160. To access a full copy of the report or download a free excerpt, click the following link: http://www3.best-in-class.com/rr980.htm.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 15 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Penn study finds pro-death proteins required to regulate healthy immune function
2. New study shows promise in reducing surgical risks associated with surgical bleeding
3. Study, meta-analysis examine factors associated with death from heatstroke
4. Study suggests loss of 2 types of neurons -- not just 1 -- triggers Parkinsons symptoms
5. Study says COPD testing is not measuring up
6. Preclinical study suggests organ-transplant drug may aid in lupus fight
7. Ability to cope with stress can increase good cholesterol in older white men, study finds
8. High alcohol consumption increases stroke risk, Tulane study says
9. Mailman School of Public Health study examines link between racial discrimination and substance use
10. Pitt study finds inequality in tobacco advertising
11. Stanford study highlights cost-effective method of lowering heart disease risks
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/28/2017)... ... March 28, 2017 , ... Calibration, qualification, and the ... results and maintaining GMP and USP compliance. In a new webinar from METTLER ... requirements " these requirements are explained. The challenge is to determine how ...
(Date:3/28/2017)... (PRWEB) , ... March 28, 2017 , ... With less ... from acne, access to quality care can be limited while the desire to conquer ... offers customized prescription acne care for every customer online, today released its inaugural survey ...
(Date:3/28/2017)... , ... March 28, 2017 , ... Columbus OH. Dr. ... as one of few medical professionals in the country to sit on the 2017 ... Juvly Aesthetics, in just 2 years Dr. Harper helped propel the clinic from a ...
(Date:3/28/2017)... ... March 28, 2017 , ... Public relations pros work ... a variety of business channels. , While many results are clear, much of PR ... program. , When it comes to measurement, firms should always take an all-inclusive ...
(Date:3/28/2017)... ... ... skin is a common and unwelcomed occurrence in people of all ages, genders and ethnicities. ... the discussion of dealing with excess skin oil. “Oily skin is a challenge to many ... help remove the oily shine while keeping the skin fresh and clean,” says Dr. Au. ...
Breaking Medicine News(10 mins):
(Date:3/28/2017)... Elysium Health joins major pharmaceutical companies to ... Cambridge academic scientists through ... Institute today announces Elysium Health as a partner to the ... collaborative projects with academic researchers in Cambridge ... major research investment outside the U.S. for the ...
(Date:3/27/2017)... Summary This report provides all the information ... interests and activities since 2010. Description The Partnering Deals ... the partnering activity of one of the world,s leading life ... upon purchase to ensure inclusion of the most up to ... be delivered in PDF format within 1 working day of ...
(Date:3/27/2017)... , March 27, 2017  ImMAGE Biotherapeutics (OTCMKTS: ... immunotherapy successfully passed early toxicology and efficacy studies. The ... to target a specific protein, MAGE A, in an ... breast cancer. After 4 weeks of ... to show very little toxicity in a full toxicology ...
Breaking Medicine Technology: