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New Study Reveals Consumers Want Greater Say in Key Food Issues
Date:10/16/2008

foods will come from other countries by then -- with 34 percent of

consumers expecting "most" or "all" of their food to

be imported by 2020, compared to 21 percent who think "most"

or "all" of their food is imported today.

About the Survey

The survey polled 1,000 consumers in the U.S., the U.K., Germany, Argentina and China and included 200 respondents from each country. Among respondents in China, half resided in cities and the other half resided outside of cities. The margin of error for the findings is +/- 6.93 percentage points at the 95 percent confidence level. The survey was conducted through online distribution at various times in each country, with all taking place between the end of July 2008 through the end of August 2008.

About Ketchum

A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices -- Food and Nutrition, Brand Marketing, Corporate, Healthcare, and Technology -- and specialty areas that include Food B2B (foodservice and industrial), Concentric Communications (experiential marketing, events and meetings), Ketchum Entertainment Marketing, Ketchum Global Research Network, Ketchum Sports Network, MMG (clinical trial recruitment), Stromberg Consulting (change management and workplace communications) and The Washington Group (lobbying and government relations), Ketchum leverages its marketing and corporate communications expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE: OMC), visit http://www.ketchum.com.


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SOURCE Ketchum
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