New Study Reveals Consumers Want Greater Say in Key F...(ld be their top priority if they ...),Health

if they were CEO of a global food company; "making food that is

safer" would be a close second (64 percent); and "making foods

that taste great" would the third-highest priority (52 percent).

-- Consumers want food companies to take away the temptations that lead to

obesity ... but they don't want to eat less. Forty-five percent (45

percent) of consumers think food companies should play a role in

addressing obesity, with more than half of those in Argentina and the

U.K. holding this view. And 63 percent of consumers believe food

companies should help reduce obesity by decreasing junk foods; while

just 21 percent think companies should reduce portion sizes to address

this issue. Fifty-six percent of consumers think companies should help

reduce the risk of major health issues and disease by making foods with

more nutrients per calorie. Consumers in Germany and China were more

likely to think that food companies should try to reduce health risks by

linking good food choices with lower healthcare costs.

-- Consumers expect how they choose and shop for food to be different by

2020 ... but they still expect food companies to be responsible for

their health and wellbeing. Forty-three percent of consumers believe

that the kinds of foods we eat in the year 2020 will be different than

what we eat today; 39 percent believe the way we shop for food will be

different; 56 percent of consumers would like to see the food industry

come up with easier ways to identify healthy foods on restaurant menus;

and 53 percent would like restaurants to offer healthier foods. While 78

percent of consumers say they would like to get their foods from local

farms or companies by the year 2020, most expect even more of their

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