New Study Reveals Consumers Want Greater Say in Key F...(ingredients. Consumers in China w...),Health

Consumers in China were least concerned about recognizing ingredients,

though still more than half (52 percent) want to.

-- Brands are losing their relevance -- except in Argentina and China. Only

one-third of consumers cited "brand name" as among the factors

they consider when buying food. Brand name lagged well behind factors

such as quality, price, health benefits, value, convenience of

preparation and, of course, taste. In both Argentina and China, 45

percent of consumers said brand was a key factor.

-- Consumers want local food, but they're not willing to pay for it --

in terms of either cost or taste. Two-thirds (66 percent) of consumers

think at least some of their foods are from other countries ... but just

17 percent of consumers said they "don't care where food comes

from" as long as it's affordable and tastes good. Consumers in

Argentina were the most likely to care about food sourcing, with more

than 60 percent disagreeing with the idea that taste and cost trump

where food comes from. Consumers in China are the least concerned about

sourcing, with at least 30 percent agreeing that they "don't

care where food comes from" as long as it's affordable and

tastes good.

-- Consumers want food companies to help solve societal issues related to

food and nutrition, and they are willing to pay for it -- within reason.

Globally, more than 40 percent of consumers said they would be likely to

pay more for food if it would improve the quality of water and food and

bring medicines to those in need. Consumers in China and Argentina

generally are more willing to pay for food if it could help others

around the world. Sixty-five (65 percent) of consumers surveyed said

that "improving human nutrition" wou
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