New Study Reveals Consumers Want Greater Say in Key F...(creating foodsthat reduce the risk of ma...),Health

"Consumers want more information about ingredients and health benefits from both supermarkets and restaurants," said Supermarket Guru Phil Lempert, who worked with Ketchum to develop the survey and analyze the data. "Food companies should be aware of these expectations as they focus on product development in the future."

Other Key Findings

-- Taste, quality and price are the top consideration in choosing foods --

except in China, where health benefits are most important. Among all of

the countries surveyed, 74 percent of consumers cited taste as a key

consideration, but China gave taste the least consideration, with 69

percent of consumers choosing it. In China, 78 percent of consumers said

"health benefits" were a key consideration, compared to just

53 percent of respondents from all countries.

-- Knowledge, taste and availability are key barriers to healthier eating.

When asked what factors, besides cost, prevent them from buying

healthier foods, 44 percent of consumers cited "knowing what's

truly healthy"; 43 percent cited taste; and 35 percent cited

availability. Consumers in Germany, Argentina and China were more likely

to cite knowledge as a barrier, while consumers in the U.S. and China

were more likely to cite taste. The top barrier cited in the U.K. was

availability.

-- Consumers want good taste, but they also want to know more about their

food. In all countries surveyed, 63 percent of consumers want to be able

to recognize all of the ingredients on a food label; 34 percent want

foods to be made with as few ingredients as possible. Concern about

what's on the label is highest in Argentina, where 73 percent of

consumers said they want to be able to recognize all the
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