"Smoking is one of the most difficult addictions to break, and every smoker is different -- in terms of their habits, triggers and what motivates them to quit," said Saul Shiffman, Ph.D., lead researcher and professor in the departments of psychology and pharmaceutical science at the University of Pittsburgh. "Anything that encourages a smoker to quit is a positive thing, but they need help to quit successfully. Nicorette White Ice Mint is a new, safe, effective option that helps smokers overcome difficult cravings and quit for good."
Nicorette White Ice Mint is readily available over the counter without a doctor's prescription at more than 35,000 retail outlets, and can help reduce withdrawal symptoms commonly associated with quitting smoking.(3) Smokers interested in quitting can visit http://www.Nicorette.com for more information about new Nicorette White Ice Mint.
Over-the-counter therapeutic nicotine products like Nicorette gum, NicoDerm CQ patch, and Commit lozenge are first-line treatments for smoking cessation and are thoroughly researched, well-understood and highly accessible stop smoking therapies.(4) Unfortunately, the majority of smokers try to quit with no assistance at all and only 3-5 percent of smokers who quit "cold turkey" are successful long-term.(5)
About Nicorette
Nicorette is a stop-smoking aid which provides fast, safe, controlled
doses of nicotine to ease withdrawal from cigarettes. Convenient to carry
and use, Nicorette allows smokers to control how much nicotine they use,
and gives them the added flexibility of chewing an additional piece within
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