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New Stop Smoking Aid Offers Unique Teeth Whitening Benefit
Date:11/10/2008

Teeth Discoloration a Top Motivator When it Comes to Encouraging Smokers to

Quit, New Survey Finds

PITTSBURGH, Pa., Nov. 10 /PRNewswire/ -- Smokers now have a new motivation to quit, a first of its kind stop-smoking gum with a whitening benefit. Nicorette(R) White Ice Mint is the first stop-smoking aid with a whitening benefit that not only helps with tough cravings and withdrawal symptoms, but also helps whiten teeth.(1) A new survey found half (49 percent) of smokers surveyed say the yellowing of their teeth strongly contributes to their decision to quit smoking.(2) Further, younger smokers (68 percent) under the age of 35 are especially concerned about the effects of smoking on their teeth, and more of them (82 percent) want to quit smoking because of it.(2)

Experts believe this new stop-smoking product is important because it provides smokers with a new option to quit smoking and the unique whitening may be an extra push to motivate smokers to initiate a quit attempt. In fact, the survey shows that 72 percent of people believe a quit-smoking product with teeth whitening benefits will encourage them so they can quit for good.(2)

"What is interesting about this survey is that while smokers are well-aware of the health risks, appealing to their vanity may actually help to push them into action and to decide to quit," said Dr. Catrise Austin, founder and director of VIP Smiles in New York City and 'dentist to the stars.' "As a cosmetic dentist, I've seen firsthand the impact smoking has on the appearance and health of a person's teeth. I'm thrilled to have a new option to discuss with my patients. Nicorette White Ice Mint meets their unique needs by controlling cravings and whitening their teeth."

According to the survey, 42 percent of smokers are still trying to quit on their own without help.(2) Yet, smokers are twice as likely to be successful if they use therapeutic nicotine rather than quitting cold tu
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SOURCE GlaxoSmithKline Consumer Healthcare
Copyright©2008 PR Newswire.
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