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New Software Program Helps Breast Cancer Survivors and Patients Fight Chemofog
Date:10/1/2007

MindFit Back on Track Launches During Breast Cancer Awareness Month

NEW YORK, Oct. 1 /PRNewswire/ -- As women fight breast cancer, one of the lingering effects of chemotherapy is a brain befuddling effect known as "chemofog" or "chemobrain." The lost keys, the forgotten appointments and the feeling of not quite being back to normal can cause many women to become depressed.

A new software product, MindFit Back on Track(TM), created by CogniFit, Ltd., helps women regain their mental acuity and fend-off chemofog. The program is specifically designed for women who have undergone, or are still undergoing, chemotherapy for breast cancer and are experiencing problems in their cognitive function. MindFit Back on Track is launching in October as part of Breast Cancer Awareness Month.

By using MindFit Back on Track for 20 minutes per day, three days a week, women can give their brains a "workout" spanning 14 different cognitive skill areas including short-term memory, coordination, attention focus, reaction time, memory recall and hand-eye coordination.

"When we began developing cognitive assessment and training software years ago, we wanted to create solutions for those groups who would benefit most from a non-invasive, drug-free, self-directed therapy. Breast cancer survivors were at the top of our list due to the lingering effects of chemofog," said Dr. Eveyln Shatil, head of cognitive sciences for CogniFit, Ltd.

Dr. Shatil continued, "To our knowledge, this is the only cognitive assessment and training product on the market for cancer survivors. We have scientifically proven that cognitive functioning can be improved by exercising your brain on a regular basis. Cognitive training may be the most gratifying among the activities patients engage in. MindFit Back on Track is intellectually invigorating and fun, allowing women to regain their sense of purpose and self-sufficiency."

Similar to having a personal trainer, MindFit Back on Track's patented Individualized Training System enables the software to adapt to user's unique skills and needs. After an initial assessment, the program automatically creates 24 tailored training sessions with 21 different challenging tasks. When users complete the preliminary three-month session, MindFit Back on Track reassesses progress and offers a new regimen.

MindFit Back on Track is available online at a suggested retail price of US$149, or US$129 for a downloadable version. In October, visit http://www.e-mindfitness.com for special Breast Cancer Awareness Month savings of US$15 with promo code: BOT15.

MindFit Back on Track and CogniFit are trademarks of CogniFit, Ltd. All other trade names are the property of their respective owners.

This release is available on the KCSA Worldwide Web site at http://www.kcsa.com.

CONTACT: Shelley Pfaendler / Rachel Hoey

KCSA Worldwide

212-896-1248 / 212-896-1220

spfaendler@kcsa.com / rhoey@kcsa.com


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SOURCE CogniFit, Ltd.
Copyright©2007 PR Newswire.
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