Zeepo founder, Aleks Horvat, spent many a sleepless night before he realized that what kept him awake was literally the light staring him in the face: from the LED on the alarm clock and the TV, moonlight, the street lights seeping in over the drapes, and the worst offender, early morning sun. If he did find a night mask to completely block out the light, the constant adjustment of straps became the problem in the middle of the night.
Aleks explains his process, here.
An early tester of Zeepo, Van Quattro of Fort Worth, TX, proved Aleks’ point: “Other masks were uncomfortable, swiveled around when I moved and light was always leaking in. This mask blocks out light and it feels like silk. Plus is stays put. I love it!”
Horvat, a writer and serial entrepreneur, is inspired by personal experience. From founding the “Hollywood Creative Directory” to the writers hangout “theOffice,” Horvat’s drive to find solutions have always created paradigm shifts in his chosen product categories. Once Horvat figured out that the sleep mask needed to be strapless, he had to figure out how to make the idea... stick.
The adhesive not only solved the strapless issue, but it also solved the issue of conforming the mask to the user’s face to completely block out the light. No more fidgeting with the mask at night -- whether it’s to block the light or adjust the strap. Horvat wears his Zeepo every night, can’t sleep without it.
Zeepo hopes to help people who already wear sleep masks and those who use ad hoc eye masks, like t shirts and socks, to sleep better and with more comfort. Zeepo provides sleep made perfect.
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