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New Shopko Store Design Takes Top Honors
Date:2/9/2009

GREEN BAY, Wis., Feb. 9 /PRNewswire/ -- Shopko announced today that it won first place in Chain Store Age's 2008 Retail Store of the Year design competition for the design of its new prototype store that debuted in Suamico, Wisconsin, early last year. Shopko's new store design will be profiled in the magazine's February issue.

The annual competition celebrates retail design across all industry segments. Designed by leading retail design firm Chute Gerdeman Retail in conjunction with Shopko's in-house design team the new store was a first place winner in the Discount Store/Mass Merchant category.

The new design, which will be used for future Shopko stores, incorporates a number of elements that give the store a stronger connection to its core customers -- women shoppers who are driven by value, convenience, and family.

The Shopko store experience was completely redesigned -- from the identity and exterior architecture to the interior design, floor plan, fixtures, adjacencies, and graphic communications. The new stores welcome shoppers with a central entry that feels like a specialty store -- modern and warm, with the new Shopko logo incorporated in the flooring. At the entry of each of the store's major departments, dramatic boutique focal points, incorporating classic design elements, help break up the big box feel and make the store easier to shop. Many of the focal areas are complemented by a generously proportioned lampshade overhead as well as an area rug below.

Columbus, OH-based Chute Gerdeman, known for delivering creative and fresh interpretations of retailers' brand stories, developed residential cues throughout the store. Armoire fixtures, comfortable seating, coffered ceiling elements, picture rails, crown molding, and crisp white woodwork highlight the merchandise and ensure design longevity. To more closely connect to the core customer, framed lifestyle imagery is d
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SOURCE Shopko Stores Operating Co., LLC
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