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New Research from Common Sense Media Reveals Mobile Media Use Among Young Children Has Tripled in Two Years
Date:10/27/2013

senior adviser to Common Sense Media, head of VJR Consulting, and director of more than 30 previous studies on children, media, and health.

"I've never seen a new medium take hold among little kids this fast," said Rideout. "As many little babies and one-year-olds have used smartphones or tablets today as all kids under eight had done just two years ago."

For analysis and full results of "Zero to Eight: Children's Media Use in America," visit http://www.commonsense.org/research.

About Common Sense Media
Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. We exist because our kids are growing up in a culture that profoundly impacts their physical, social, and emotional well-being. We provide families with the advice and media reviews they need to make the best choices for their children. Through our education programs and policy efforts, Common Sense Media empowers parents, educators, and young people to become knowledgeable and responsible digital citizens. For more information, go to: http://www.commonsense.org.

Methodology: This report is based on a nationally representative survey of 1,463 parents of children age 8 and under. The survey was conducted by GfK for Common Sense Media from May 20 to June 12, 2013. Respondents, including an over-sample of African-American and Latino parents, were recruited to GfK's survey panel using probability-based methods of address-based sampling and random-digit dialing. Households that were not already online were provided with a notebook computer and dial-up Internet access for the purpose of participating in GfK
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