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New Research from Common Sense Media Reveals Mobile Media Use Among Young Children Has Tripled in Two Years
Date:10/27/2013

mes) has decreased by more than a half-hour a day (though overall screen time is down by 21 minutes, with mobile time up 10 minutes). However, TV viewing on a TV set still makes up half of all screen time.

  •     Access to mobile media among poor and minority children is much higher than it was two years ago, but a digital divide persists. Twenty percent of lower-income kids have a tablet compared to 63% of higher-income ones; and 35% of lower-income parents have downloaded educational apps for their kids, compared to 75% of higher-income ones.
  • Despite the dramatic changes of the past two years, television still reigns supreme in children's media lives, though new ways of watching now make up a large portion of viewing. It is the medium children use most frequently, by far: nearly six out of 10 children (58%) watch TV at least once a day, compared to 17% who use mobile devices on an everyday basis, 14% who are daily computer users, and 6% who play video games every day.

    Even among infants and toddlers, screen media use dwarfs time spent reading. In a typical day, children under 2 spend more than twice as much time watching television and DVDs (55 minutes) as they do reading or being read to (19 minutes).

    "This is quite an extraordinary shift for our young children. In the past we could measure and control exactly where, when, and how they were engaging with screens. Now, mobile devices follow our kids from room to room," said James Steyer, CEO and founder, Common Sense Media. "The media children consume can have a profound impact on their learning, social development, and behavior, and the only way to maximize the positive impact -- and minimize the negative -- is to have an accurate understanding of the role it plays in their lives. These kids are true digital natives."

    "Zero to Eight" is part of a multiyear research effort directed by Vicky Rideout, a
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