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New Research from Common Sense Media Reveals Mobile Media Use Among Young Children Has Tripled in Two Years
Date:10/27/2013

San Francisco, CA (PRWEB) October 28, 2013

Common Sense Media today announced the release of "Zero to Eight: Children's Media Use in America 2013," the second in its series of national surveys of children's media use in America. Most notable among the findings is the dramatic increase in children's access to mobile media devices in just two years. Among families with children eight and under, there has been a five-fold increase in ownership of tablets (from 8% to 40%), and the percent of children with access to some sort of smart mobile device at home has jumped from half (52%) to three-quarters (75%).

"Zero to Eight: Children's Media Use in America 2013" is based on a large, nationally representative sample of respondents and replicates methods from 2011 to gauge how media environments and behaviors have changed over the past two years. The study is the only one of its kind, tracking young children's use of new mobile media devices and apps along with older media platforms such as television, computers, and books.

Among the key findings:

  •     There has been a huge increase in use of mobile media by young children over the past two years:
o    The average amount of time children spend using mobile devices has tripled, from five minutes a day to 15 minutes a day (the average daily use among all 0- to 8-year-olds);
o    The number of kids who've used mobile devices has nearly doubled (38% to 72%);
o    38% of toddlers and infants under 2 have used a mobile device, compared to 10% in 2011.

  •     The average time spent with "traditional" screen media (TV, DVDs, computers, and video ga
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