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New Research May Encourage Smokers to Jump-Start Their New Year's Resolution to Quit Smoking
Date:12/8/2008

PITTSBURGH, Dec. 8 /PRNewswire/ -- While New Year's is the most popular time to try quitting smoking, research shows the majority of smokers who try to quit at that time resume smoking in less than one week.(1) By starting a quit attempt early, smokers can avoid the pressures of a New Year's resolution and may be well on their way toward being smoke-free by January 1st. New research shows that smokers who use the 21 mg NicoDerm(R) CQ(R) nicotine patch every day for the first three weeks of a 10-week treatment significantly improve their chances of success.(2)

The study, published in the November issue of Clinical Therapeutics: The International Peer-Reviewed Journal of Drug Therapy, shows that people who use the 21 mg NicoDerm CQ nicotine patch every day for the first 21 days of quitting were three-times as likely of being smoke-free at the six week point in the course of treatment compared to those who do not wear their patch every day.(2) Further, when used as directed, the NicoDerm CQ patch can significantly increase a smoker's chance of quitting (versus placebo) and remaining smoke-free long-term (6 months or longer).(3)

"Quitting smoking can be one of the toughest New Year's resolutions to keep. The NicoDerm CQ nicotine patch is a hassle free approach to quitting smoking as smokers only need to apply it once-daily," said Saul Shiffman, Ph.D., lead researcher and professor in the departments of psychology and pharmaceutical science at the University of Pittsburgh. "While a smoker may slip and have a cigarette during the quitting process, by no means should they abandon quitting altogether. Smokers should keep wearing the NicoDerm CQ patch every day and it will keep working for you, even if you slip."

To help smokers get started on their pre-New Year's resolutions, NicoDerm CQ is offering a new bonus pack, which offers a free week of nicotine patches during a smoker's first step
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SOURCE GlaxoSmithKline Consumer Healthcare
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