New Research From Packard Children's Hospital Experts Presented at 2008 Pediatric Academic Societies' Annu...(hat the ad nagging works. Kids who asked...),Health

Date:4/30/2008

hat the ad nagging works. Kids who asked for advertised products consumed more of the highly advertised foods and drinks than did kids who didn't bug their parents. What's more, those who asked for the products more frequently were more likely to get what they wanted. No big surprise to most harried parents, probably, but the results close the circle of television advertising, requesting and consuming, and confirm the adverse effects of advertising on children's health.
Monday, May 5, 1:30 pm HST

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When Sunshine is (Not) the Best Medicine

Neonatal jaundice is a potentially dangerous yet common condition that is best managed with medical supervision. However, neonatologist and jaundice expert Vinod Bhutani, MD, found in a study of over 1000 infants that about 20% of parents relied at least in part on sun exposure to treat their child's jaundice -- at the recommendation of nurses and physicians. This despite the fact that the American Academy of Pediatrics recommends against exposing infants to direct sun. The findings indicate the need for new outreach strategies to both parents and health professionals regarding the safest and most effective ways to treat neonatal jaundice.
Monday, May 5, 3:00 pm HST

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About Lucile Packard Children's Hospital

Ranked as one of the nation's top 10 pediatric hospitals by U.S. News & World Report, Lucile Packard Children's Hospital at Stanford is a 272-bed hospital devoted to the care of children and expectant mothers. Providing pediatric and obstetric medical and surgical services and associated with the Stanford University School of Medicine, Packard Children's offers patients locally, regionally and nationally the full range of health care programs and services, from preventive and routine care to the diagnosis and treatment of serious illness and injury. For more information, visit http://www.lpch.org.

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SOURCE Lucile Packard Children's Hospital Copyright©2008 PR Newswire. All rights reserved

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