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New Research From Best Practices: Pharmaceutical New Product Planning - Structure and Activities to Drive Growth and Profitability

CHAPEL HILL, N.C., Aug. 6 /PRNewswire/ -- Pharmaceutical and biotech companies are increasingly under pressure to deliver effective new products in shorter time frames while minimizing development costs. The structure, activities, and resources of New Product Planning (NPP) groups are critical to focusing new product development and optimizing product portfolios.

A new benchmarking study from Best Practices, LLC found that while creating a potential therapy's Target Product Profile is a central focus of early NPP activities, only 50 percent of Global NPP groups in large companies begin creating the target profile in the pre-clinical development phase.

To download a complimentary study excerpt, go to: .

The study, Pharmaceutical New Product Planning: Structure and Activities to Drive Growth and Profitability, identifies the full set of activities that NPP groups perform across the development cycle as well as the structure and roles of NPP groups. The research examines dozens of NPP developmental activities in terms of timing during the development process, intended outcomes and value for the organization. In addition, the study details the strengths and weaknesses of various NPP organizational structures and how the operational characteristics of the NPP function evolve as a company matures.

Best Practices, LLC used both field surveys and interviews to complete this study. In all, 27 New Product Planning leaders at 25 pharma companies across the globe contributed data. In-depth interviews were conducted with leaders from 13 of the participating companies. The research report reflects the current state of New Product Planning efforts at best-in-class organizations such as Abbott, Astellas, Bayer, Daiichi Sankyo, Eli Lilly, Merck, Novartis, Sanofi-Aventis, Wyeth and others.

Topics covered in this study include:

-- NPP Group Structures, Roles and Responsibilities

-- Interactions and Optimal Working Relationships between Regional and Global NPP Groups

-- Examining the Full Set of Activities NPP Groups Perform, their timing, intended outcomes and value

To view a sample of key topics and findings included in the New Product Planning study, go to: .

To learn more about Best Practices' other timely research visit: or contact Jeff Zimmer at 919-767-9180 or


Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Specializing in best-in-class benchmarking research, Best Practices, LLC probes critical issues that drive organizational impact, influence and efficiency. From facilitating peer-to- peer networking and conducting customized benchmarking research to providing on-demand best practices, Best Practices, LLC offers solutions for all your benchmarking needs.

SOURCE Best Practices, LLC
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