New Research From America On the Move Foundation Indicates American Weight Loss Effort... (in ten Americans say all or most of thei...)

New Research From America On the Move Foundation Indicates American Weight Loss Efforts Stalling

Date:9/12/2007

in ten Americans say all or most of their

close friends eat healthy and nutritious foods on a regular basis (19

percent), encourage them to be physically fit (18 percent), exercise

or do physical activity on a regular basis (17 percent), and encourage

them to eat healthy and nutritious foods (16 percent).

"These findings suggest Americans are not getting support from social networks that they view as crucial to living healthier," said Dana Markow, Ph.D., vice president, Youth and Education Research, Harris Interactive.

Each year, Steptember focuses on introducing families and friends to the social networks that already are in place to support their healthy living goals. Through Steptember, AOMF and the YMCA of the USA offer a live support network by giving Americans new resources to take action among their friends, their families and their communities. For more information about AOMF and Steptember, visit http://www.americaonthemove.org.

Throughout the year, AOMF's Web site, http://www.americaonthemove.org, offers individuals, families and community groups quick ways to take action including tips sheets, step equivalents, benchmarks and an online tracking system.

PepsiCo and its Smart Spot(TM) brands are supporting this effort as the National Presenting Sponsor of AOMF. Today, more than 300 Smart Spot products are available Tropicana(R), Aquafina(R), Gatorade(R), Baked! Lay's(R), Quaker Oats(R) and Diet Pepsi(R) among others. Additional AOMF Steptember sponsors include LEAN CUISINE(R) and Merck & Co., Inc.

About the Research

This survey was conducted online within the United States by Harris Interactive via its QuickQuery(SM) on behalf of AOMF between Aug. 10 and 14, 2007, among 2,493 adults ages 18 and older. Results were weighted as needed for age, sex, race/ethnicity,
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New Research From America On the Move Foundation Indicates American Weight Loss Effort...(in ten Americans say all or most of thei...),Health