New Research From America On the Move Foundation Indicates American Weight Loss Effort... (Medicine study that found social network...)

New Research From America On the Move Foundation Indicates American Weight Loss Efforts Stalling

Date:9/12/2007

Medicine study that found social networks can greatly influence healthy weight(1), have prompted AOMF to refocus its efforts on building and reinforcing online and real life social networks that can help Americans move more and eat smarter by surrounding themselves with positive examples, building confidence and showcasing successes.

AOMF's national survey, conducted by Harris Interactive(R), polled 2,493 U.S. adults aged 18 or older, regarding their attitudes toward weight loss and healthy living. Results show:

-- Efforts to lose and maintain healthy weight might be stalling. In

the four years, the number of Americans trying to lose weight has

declined by 14 points (from 73 percent in 2003 to 59 percent today).

Another quarter (24 percent) of Americans are trying to maintain their

current weight.

-- Americans need social support networks that encourage and promote

healthy eating and exercise habits. Three-quarters (74 percent) of

Americans agree that it is important to have a supportive network of

family and friends when trying to lose weight or maintain a healthy

weight. Nearly six in ten (57 percent) adults agree it is important

to have a community that supports and encourages healthy eating and

exercise habits.

-- Sustaining and reinforcing social networks is key to helping Americans

reach weight loss or healthy weight goals. Only four in ten

(40 percent) adults say that all or most of their immediate family

members encourage them to eat healthy and nutritious foods or eat

healthy and nutritious food themselves on a regular basis (38 percent).

Only three in ten adults say that all or most of their immediate family

members encourage them to be physically fit (36 percent) and exercise

or do physical activity themselves on a regular basis (27 percent).

Similarly, fewer than two
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