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New Research Confirms Wild Blueberry Antioxidant Power
Date:11/16/2007

berries: Nature's Antioxidant Superfruit

Wild Blueberry Association Nutrition Advisor Susan Davis, M.S., R.D. advises consumers to choose colorful, naturally nutrient-dense foods like Wild Blueberries. "Wild Blueberries are packed with protective natural compounds with antioxidant and anti-inflammatory effects. Eat at least 1/2 cup of Wild Blueberries every day as part of a well-balanced diet. Eating antioxidant- rich foods is key to weight management, reducing risks for chronic diseases and healthy aging." According to Davis, antioxidants help protect cells against free radicals-unstable oxygen molecules associated with cancer, heart disease, Alzheimer's and other effects of aging. A serving of Wild Blueberries has more antioxidants than most other fruits. (Journal of Agricultural and Food Chemistry, 52:4026-4037, 2004.)

Davis noted that Wild Blueberries are now available in supermarket freezer cases nationwide. Individually quick-frozen, Wild Blueberries are frozen at the peak of freshness and are just as nutritious as fresh. "It's easy to incorporate more fruits and vegetables into the family meal plan when you have frozen on-hand," said Davis. "Just grab a half-cup of frozen Wild Blueberries from the freezer, add them to cereal, make a smoothie or enjoy them as is."

Davis advises choosing a brightly colored fruits and vegetables which are loaded with health-promoting phytochemicals. Wild Blueberry phytochemicals known as anthocyanins give the fruit its deep blue color and are at work in the body helping fend off environmental assault from poor diet, lack of exercise or other stressors.

Wild Blueberry Association of North America

The Wild Blueberry Association of North America is a trade association of growers and processors of Wild Blueberries from Maine, dedicated to bringing the Wild Blueberry health story and unique Wild Advantages to consumers and the trade worldwide. To learn more about Wild Blueberries visit wildblueberries.co
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SOURCE Wild Blueberry Association of North America
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